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170,901 Views • Jan 23, 2024 • Click to toggle off description
I was fully expecting the ridiculous product placement of ELF Cosmetics in the new Mean Girls movie, what I was not expecting was the insane true crime mockumentary from ELF playing before the movie. Let's go through Cosmetic Crime, ELF Cosmetics makeup theft mockumentary and why I think they may have chosen now to make this.
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Views : 170,901
Genre: Entertainment
Date of upload: Jan 23, 2024 ^^
Rating : 4.882 (249/8,192 LTDR)
RYD date created : 2024-05-03T14:33:10.176652Z
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YouTube Comments - 599 Comments
Top Comments of this video!! :3
when you first explained the concept of the true crime ad i was like "oh that sounds like it could be funny, like an snl skit" and then you said 14 minutes and my jaw dropped
1.8K |
Okay but that chick stopping mid-cry to be like 'wow this stuff is really waterproof' made me laugh lol
242 |
It could have been fun if the plot was like the main girl had been watching too much true crime and decides to orchestrate her own amateur, melodramatic investigation
424 |
Honestly, this over-exaggerated reaction to cheap makeup being stolen is kind of camp in my opinion. As much as I hate pandering and companies trying to fit in, I do like the actual quality and effort put into the ad. I don't really feel inclined to buy more elf but I'm also not much of a makeup girlie. Idk I like it personally but it's more so that I feel indifferent.
212 |
As someone who watches true crime I went in fully expecting to think it was insensitive to true crime docs but it seemed more like they were making fun of themselves taking makeup too seriously and I kinda found it camp and really funny...
226 |
The fact that they got Niecy Nash who is actively playing in a FBI show right now, is hilarious to me.
400 |
Literally old spice does this from a funnier perspective where it’s poking fun at the men for getting upset that they’re girlfriends are using their products.
Edit: the commercial is a little funny but like you said with some editing with the script and direction it would have been better
622 |
i thought this was going to be about that thing where a financial firm/company tried accusing elf of being associated with a really bad cult in order to try to short sell it like the gamestop thing that happened a while back 😭
553 |
I think it's hysterical they got Niecy Nash for this commercial lmfao.
242 |
That shade on the towel doesn’t work for every family member
207 |
as an art director, i love the way this was made lol. i think it's hilarious and well done. i'm not their target market tho - i don't wear makeup, not into true crime - so not sure what their actual audience felt. but yeah hahah, this is great to me.
200 |
As someone who isn't going to go watch the full advert, that was so funny to me lmao. Seems like absurdist comedy, even the length adds to it to the humour of being so over the top but I get it's not for everyone haha
Good PR move to distract from scandals, not so much a good ad? At least for me who doesn't already care about their stuff
93 |
i saw this advertised like it was a blockbuster film coming up on imdb while i was mindlessly looking up something and my first thought was that it was a documentary into elf cosmetics as if they had some shady scandal and now that i’ve seen this and realize it’s just a god awful tiktoker short film commercial has me so stunned
103 |
I'm sorry but as a European who seldom sees ridiculous commercials, this is extremely hillarious😂 I'm laughing out loud here😂😂
26 |
I personally like and use ELF products but their marketing campaigns have always been so cringe
186 |
nah the ad is funny. True crime is so exploitative and if people are upset about it, they better be way more upset about true crime documentaries, podcasts etc
81 |
I love it! They’re poking fun at the production style of crime docs. I think they did a fantastic job getting attention. It’s a skip ad I didn’t skip. Not to mention creators with a following like you are talking about elf cosmetics and showing us the ad for free! As far as marketing goes it is such a win! Just seeing the product outsells trying to convince consumers with logic as to why they should buy it. It’s why catchy jingles and image ads (billboards, posters, magazine pages) this is especially true for cosmetics. (Perfume is the hardest to advertise without a tester) they need to convince you to try something new that you don’t need. You won’t remember the stats or facts, but you’ll be more aware the brand when you’re shopping and maybe try some testers. They just want to get you to the section logic comes in when you test it and compare price. You’re not there yet when you’re at home watching the ad. It needs to stick in your mind for a time in the future. Just getting people to use testers out of curiosity or browse colors when they usually stick to one or two other makeup stalls is HUGE. It’s changing behavior and is a major win!
36 |
So, the controversy around the cult is actually really interesting. Since apparently an 'anonymous source' was DMing influncers about it. Someone looked into it & found out there were these guys trying to short stock elf by tanking their reputation and that was the only big possible controversy they could dig up.
35 |
It honestly feels more like an unnecessarily long trailer for a tv show, not makeup. At no point does it make me want to buy ELF products, it just makes me wonder if there's supposed to be a series.
363 |
@rachellucarz
3 months ago
Dear studios, we don't want movie adaptations of musicals, we just want proshots of the actual stage show.
1.1K |