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365,035 Views • Oct 24, 2023 • Click to toggle off description
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I have spoken about Djerf Avenue when talking about successful influencer companies, so it's frustrating to see this crazy misstep from them. Let's talk about tiktok, recommending dupes as an affordable option, and me butchering explaining patents, trademarks, and copyright.

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Views : 365,035
Genre: Entertainment
Date of upload: Oct 24, 2023 ^^


Rating : 4.967 (116/13,743 LTDR)
RYD date created : 2024-05-07T03:05:11.288528Z
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YouTube Comments - 689 Comments

Top Comments of this video!! :3

@SwellEntertainment

6 months ago

Go to Lelo and get yourself a Enigma Wave today! lelo.to/lhh

175 |

@j0cko_h0mo

6 months ago

this whole "clean girl" "scandinavian" style literally just feels like target basics but it's somehow elevated because it's on skinny blonde white women.

6.1K |

@dreampigeon333

6 months ago

When i think "elevated basics" i think natural fabrics like cotton, linen, etc not polyester. Like what am I paying more for if not quality? Without the quality its just overpriced imo Edit to add: also the sustainability, fair trade, etc but thats just part of quality to me

4.4K |

@florasprouti493

6 months ago

Honestly. I've decided I am no longer spending natural fiber money on plastic clothes. Your 200 dollar sweater is acrylic poly blend? No. Not happening. You can make arguments for fast fashion like Shein and Forever 21 being accessible because of the low price point, and the quality you get is generally reflected in the price. But you're selling plastic "elevated basics" and pajamas for hundreds of dollars? Absolutely not. Also isn't it dangerous to wear polyester pajamas? In the event of a fire you could be severely burned and the clothes would simply melt onto your skin. Seems dubious.

1.6K |

@yourstruly9013

6 months ago

Seeing Djerf's style described as "clean Scandinavian" is funny to me as someone living in Sweden. Yes, a lot of people dress in incredibly basic neutral tones.(mostly seen in big metropolitan areas), but it is weird seeing it as an "aesthetic" for me though (I understand it is, however). A crowd of Stockholmers is a sea of boring black quilted jackets and beige trench coats because people are terrified of standing out in a crowd. It is all born from a culture of social conformity.

2.2K |

@ihaveaname699

6 months ago

Is this a "Marks & Spencers sues Aldis for the Colin the Catepillar cake that neither of them invented" situation?

2.1K |

@GOATexp

6 months ago

Patent = Products like Inventions, Machines, and Processes Copyright = Artwork like Music, Literature, and Architecture Trademark = Branding like Logos, Designs, and Phrases

1.9K |

@kit922

6 months ago

You look like youre about to tell me that you dont believe my test scores and you need to call my parents before you launch an investigatuon

614 |

@ecocodex4431

6 months ago

6:55 "It lists the fabric as Turkey" Ah, yes, my favorite clothing fiber to wear on my skin. Turkey.

260 |

@AerynKDesigns

6 months ago

Something like this happened in the paper crafting community. Someone created a stamping platform, basically a mini printing press to help with rubber stamps being correctly placed on your paper. It was $100. So bloggers came up with a dupe (an empty CD case or a piece of plexiglass and a wooden board, etc). Just cheap alternatives that other crafters could DIY to get the same effect. NO ONE was selling said dupes. But what did the business owner do? They sent legal threats to the bloggers who shared DIY pictures on their own blogs. Some didn't even mention the official product they were duping so it wasnt' slander or infringement. While other things shook out, I still, 10 or 15 years later, will never buy this official product or own it if it were given to me for free, because of the owner's behaviour against private citizens just trying to help other crafters for 0 monetary gain.

1.1K |

@peach7079

6 months ago

making dupes is viewed as a negative thing but there is actually a good reason for it to be legal. like imagine if burberry patented the beige trench and chanel patented the black cocktail dress and so on. there'd be only a few styles left that are affordable for ppl with lower income and wearing those would immediately signal your class to everyone around you. it would recreate feudal class dynamics and would be a huge violation of the human right to adequate clothing.

130 |

@ZoraTheberge

6 months ago

You are correct. Fashion designs and their patterns cannot be copyrighted or patented. I had a teacher in Fashion Design college tell me straight up “If it’s any good, your stuff will be copied”. “Knocking off” a pattern is quite literally a lesson in your patternmaking class. You can hand me any garment and I could replicate the exact fit of it so well that if we had the same fabric, I could cut and sew it in a way that you would never know which one was store bought. That’s the skill set they teach you in a good Fashion Design program. They sell you with a fashion illustration demo where a teacher scribbles a beautiful stick figure wearing ballerina pointe shoes and you think you’re gonna spend all your time water coloring ballgowns in a French cafe. You are learning technical drawing and sewing at a level they only do in factories.

568 |

@OrchidDemon

6 months ago

It's so strange, when I was in a fashion program they described exactly what's happening here in a positive light. High fashion is not attainable for most people so the style "trickles down". There's a reason you can buy a $20 purse accessory at high end stores, it's because that customer is important too. A successful brand sells clothes, a super successful brand will have dupes.

193 |

@onions831

6 months ago

No but brands like this make me so mad. A few years ago people started realizing they should buy fewer, higher quality clothes to be more sustainable and ethical - and what happens? BS influencer brands decide to target peoples goodwill by producing shitty polyester clothing made cheap, sold expensive, giving people the idea its in any way high quality. I wish people were more educated about WHAT high quality good clothing is!!

131 |

@Ryotsu2112

6 months ago

How is copyright claiming a person simply talking about an item of clothing even feasible? They didn’t make the clothes, they’re simply talking about them. Makes no sense.

616 |

@LeilaKim1802

6 months ago

This is just the tip of the iceberg. Djerf/Mathilda and her family bullying another influencer for "copying" one of her shirt designs which again is copied from another designer, nothing original about a white shirt. Mathilda taking advantege of disabled models and this whole "inclusivity" yet not paying the models..greenwashing, horrible quality, ghosting and taking advantage of fans who own small businesses, etc. Her gullible fans purchasing the clothes thinking they're a part of her angel community, lol.

273 |

@jacksyoutubechannel4045

6 months ago

FYI -- even if Djerf Avenue had copyrighted the print on the pajamas, that only means people couldn't make fabric with that print. It doesn't mean people can't make videos featuring the pajamas.

175 |

@FireVixen164

6 months ago

Even if dupes were illegal, it would STILL be NOTHING to do with the creators promoting them!! I'm pretty sure if you read TikTok's copyright rules "promoting a product I wish didn’t exist" does NOT appear as a valid reason for a copyright strike!

551 |

@chickpea

6 months ago

Its interesting she picked Portugal, our minimum wages are extremely low, a wooping 750 euros (around 830 ish USD), which tells me a lot…

568 |

@neekitsart990

6 months ago

I respect that you actually showed the Lelo product in the ad read! Completely understandable why some creators try to be subtle about these kinds of sponsors and no shade to them, but it's refreshing to just see it in the video -- we all know what it is anyways.

1K |

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