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189,884 Views • Jan 2, 2024 • Click to toggle off description
First video of the year let's go! Today we are talking about booktok on TikTok and it's affect on traditional publishing, self publishing, and overall book marketing and quality.

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Views : 189,884
Genre: Entertainment
Date of upload: Jan 2, 2024 ^^


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RYD date created : 2024-05-06T22:38:42.613742Z
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YouTube Comments - 1,045 Comments

Top Comments of this video!! :3

@Kokoamaya935

4 months ago

Publishing ruined itself. Requiring authors to promote on TikTok is like lighting a cigarette at a gas station. Disaster was inevitable

3.1K |

@hart0526

4 months ago

I do wish people would stop using “fanfiction” when they really just mean “bad.” A lot of fanfiction is really well written and a lot of it is not, just like published works

2.1K |

@mrbork7218

4 months ago

I think the problem is that books are becoming webnovels. Like when you look at a new tv adaptation and it feels like a fanfiction even though it's original. Everything is a fist draft.

2.9K |

@saga685

4 months ago

I worked in publishing; it was well on the way to being “fast fashion” before TikTok, but the platform sped up the process. There are so many books being published specifically to cater to a trend, and everyone in the room knows it’ll stop selling in under a year. The people running these companies don’t care about books, they only care about money - and THAT’s what’s ruining publishing.

1.2K |

@MiniKitty27

4 months ago

poor quality fanfiction writing is a lot more forgivable than poor quality writing in actually published books because everyone reading fanfiction knows that it was made for free and out of love of whatever the fandom they're writing for is

301 |

@samuelline9573

4 months ago

I dont want to blame the AO3 tag system, but it really feels like BookTok is trying to apply the AO3 tag system to the broader genre if literature and that's why we see such a reliance in tropes as a books marketing

898 |

@foxxxyg

4 months ago

My step mom wrote a book and was ignored by publishers. She decided to self publish and her book made it to some lists and tiktok and all of a sudden she was reached out to by publishers. She decided she may publish her next series with a big house but is feeling annoyed that publishers are supposed to see potential and take/prpmote your book but now it's flipped. They only take books from authors that have proved themselves independently through self publishing or by being a person of note. It makes sense cuz capitalism but it's still stupid and tiktok is a big part of it

599 |

@matejkaaaa

4 months ago

As a 34yo voracious reader I'm of the opinion that the whole are books turning into fast fashion debate is reinventing sliced bread by a younger generation on the "newest" book platform. We did the same when we lived on blogspot, then on Booktube, we moved to Instagram and now TikTok. Collecting books, binge reading and overbuying books is nothing new. We read one book and drove that genre or trope into the ground, from vampires, to dystopian, from "inventing" new adult to YA high fantasy. This has been going on for over a decade, with peaks and lulls in publishing following the demand. I'm not saying it's right I'm just saying it's nothing new. We just now have insight into what happens on the authors side as social media gives access to authors and pub houses.

868 |

@kristavaillancourt6313

4 months ago

I worked as a bookseller from 2011 to 2022. In that time I saw publishing change significantly. It got smarter about turning books into franchises. Books would release with information about the movie deal that was made at the same time as the book deal. People could read the book and knew it was going to be a movie soon from page one. Colleen Hoover wrote most of her books before 2011. Tiktok hype is what brought her books into the mainstream. Before that we carried her books in a dusty corner of the romance section and no one asked about them. Before tiktok, youtube brought interest to books. I knew about The Iron Widow from the author before the book landed in stores.

1.1K |

@princessjellyfish98

4 months ago

You hit the nail on the head with the fanfiction thing. Not to say that fanfiction is all bad, a lot of it is really good! But it's free and it's a labor of love, and it's from a community of people who love a preexisting story and characters, so categorizing it by tropes makes sense! I already know what Star Trek is, so a fanfiction that just says "Kirk, Spock, enemies to lovers" makes sense because I already have the context. Asking someone to pay for an original story by listing a bunch of tropes just doesn't translate. I want to fall in love with the world and the characters and the prose, and if those are done well then having a storytelling device I already like is an added bonus. Not to mention I'm much more likely to enjoy a free fanfiction made for the love of it, regardless of "quality" than a published story that didn't seem to have an editor

408 |

@thisisabookchannel

4 months ago

the anti-haul was also extra weird because their followers bought those books off that influencer's amazon wishlist, so she was wasting her followers' money

873 |

@ChatterboxFM

4 months ago

“Did TikTok ruin..” The answer is ALWAYS a resounding YES.

537 |

@cicadathegod8277

4 months ago

Xiran is the only author on tiktok I trust. They’re transparent, they had an existing following, they’ve been open about how they’ve been treated. I’m so glad I ditched tiktok soon after I came across the book (not related) tiktok is a cesspool of hate, fast fashion, predators, and all around terrible place.

495 |

@jessip8654

4 months ago

I just saw an indie author claim that asking indie writers to use editors for their books was racist, actually, and hundreds of people were vehemently agreeing with her. It's so bizarre.

123 |

@sahie

4 months ago

Ugh. I’m going to out myself but I am a self-published author. There is a constant pressure to pump out books due to Amazon’s “cliff”. You get a boost in the algorithm for 30 days after a new release. It decreases again at 60 days and you drop off “the cliff” at 90 days. That means you have to release every three months to benefit. You also need a preorder up to promote. I continued writing when my brother died so I could meet these deadlines. I hit 50k words the day he died and it took 18 weeks to write the rest of the book, that meant I was behind on the next book and had to write that faster. Eventually, I inevitably burned out and I lost my last preorder because I just couldn’t write anymore. I have friends making hundreds of thousands of dollars amount pumping out a book every 1-2 months. There’s so much I could say, but I’m tired. 😂

366 |

@GaiusGear

4 months ago

I read Fourth Wing without knowing it was a tiktok book, and I hated that book so much. It was frustrating how little thought was put into the world structure and the " ' BiG tWiSt ' " of the book was transparent and obvious. You could tell that every character was a board of tropes tacked on them with little to make them interesting or nuanced, and there was little carry through and the plot arrived fifteen minutes late with starbucks. There was a whole scene where the MC and her friends stole a map of current troop placements from the MC's mom's office (who is a high ranking genetal) and not only was it never brought up again, it was a gaping hole of an opportunity for the supposedly smart MC to figure out they were being lied to. The romance was also so subpar, but hits Tropes. There's nothing wrong with tropes in stories. But I feel like booktok uses tropes as a bingo card for what makes a 'good' book. But these same people have never actually taken to heart their english class lessons about literary analysis or the construction of a story or, god forbid, learned about consistent character motivations.

200 |

@bittersweetsorrows

4 months ago

Abby Cox has a great video on this topic that goes into the history of 19th century publishing. Cheap, fast, and not always well made books are not a new thing. Since the widespread use of moveable type/the printing press in the western world, literate folks have had access to cheap reading materials such as ballads, broadsides, chapbooks, and (later) penny dreadfuls. Obviously this kind of print history doesn’t address the social media component, but hawkers, ballad singers, and chapmen did act as ye olde influencers try to sell their wares.

307 |

@neonradius

4 months ago

On the topic of tropeification, I’ve seen a lot of people defend it by saying that it works on ao3 (one of the biggest fanfiction sites). And aside from the obvious argument that we don’t look at fanfiction and original fiction the same way (and I say this as an avid fanfic and original fiction reader), even ao3 has a synopsis! Very few fics have just tags, and the ones that do get way less hits because, surprise surprise, even fanfiction readers who already know what characters they’re reading want more than a few tropes before committing to something. And that’s with free, usually shorter works.

90 |

@bumblewyn

4 months ago

As a longtime reader the main thing I've noticed is that there are so many books that sound exciting but are terribly written and overall just disappoint. I've started reading samples of everything before I buy it now, because so much trash is being pushed through via TikTok (which I don't use, but it still dominates what books get published) :/

225 |

@Kaeldra3

4 months ago

I’ve written and read fanfics that take actual years… you can tell when it’s genuinely a passion project out of love… idk the lack of money incentive and the fact that people still write just out of genuine passion says something about the hobby… I don’t know what my point is, I just have so much respect for people who do it just for the love of the content and wish for a few people to scream along with them

156 |

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