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Shoshana Zuboff on surveillance capitalism | VPRO Documentary
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4,533,434 Views ā€¢ Dec 20, 2019 ā€¢ Click to toggle off description
Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of Surveillance Capitalism," reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?

In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?

It is 2000, and the dot.com crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don't know anymore how to turn the tide. By chance, Google discovers that the "residual data" that people leave behind in their searches on the internet is very precious and tradable.

This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: "surveillance capitalism."

Original title: De grote dataroof

Director: Roland Duong
Research: Tom Reijner, Halil Ibrahim Ɩzpamuk
Camera: Adri Schrover
Sound: Jochem Salemink
Editing: Roland Duong, Paul Delput, Rinze Schuurman
Production: Marie Schutgens
Production assistant: Britt Bennink
Image Editing: Rob Dorrestijn, Paula Witkamp
Online Coordinator: Arja van den Bergh
Commissioning Editors: Bregtje van der Haak, Doke Romeijn

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Views : 4,533,434
Genre: News & Politics
Date of upload: Dec 20, 2019 ^^


Rating : 4.83 (3,550/79,961 LTDR)
RYD date created : 2022-04-07T00:30:13.343862Z
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YouTube Comments - 9,480 Comments

Top Comments of this video!! :3

@vprodocumentary

4 years ago

NEWS NEWS NEWS! We have a vpro documentary, Telegram channel! Check it out for new uploads, spread the word and join! šŸ˜‰ t.me/vpro_documentary

336 |

@stonecold007

4 years ago

"It's easier to fool people than to convince them that they have been fooled" ~Mark Twain

2K |

@erichopham

4 years ago

For the first time in my life I understand what and why the Amish are the way they are.

2.5K |

@Papamarmottin

2 years ago

Funnily enough, one of the only things I recall my grandad telling me - and he was the commercial director of a big firm - was never to buy from the brands that advertise the most. He told me that the money they put into advertising was money that wasn't put into research and production, therefore putting less emphasis into the product itself. This philosophy has served me well during my life.

184 |

@BushcraftingBogan

3 years ago

ā€œAlexa, open the front door.ā€ Iā€™m sorry, Dave. But Iā€™m afraid I canā€™t do that.

272 |

@bespokencoaching601

3 years ago

"You will not ask questions because you are so busy being entertained."

1.5K |

@DangerClose13E

4 years ago

"You're not the customer, you're the PRODUCT!"

501 |

@jwh0122

1 year ago

3:05 digital trace 7:42 predict pregnancy 15:26 PokƩmon GO 20:07 Google Nest 25:56 automobile industry 32:42 Facebook Australia 34:26 Cambridge Analytica 45:00 General Data Protection Regulation (GDPR)

57 |

@Anamaria-dy2dk

3 years ago

the whole pandemic and online education even worsened this in my opinion. so many universities used sketchy apps and systems to monitor students while taking exams, and what's even worse is that we have no idea to which 3rd parties all that footage may have been sold to. never have i felt more violated than when i had to keep my laptop camera on in front of me and my phone camera on behind me at a 2 meter distance while i'm taking the exam, and all that while also having to film under my feet, the ceiling above and all 4 corners of my room, AND also having to show my ears on camera to prove i'm not wearing earphones... what clownery

173 |

@derffurwood4820

3 years ago

Some people say the Amish are living in the stone age but I would say they have more freedom and privacy than many of us could ever image.

266 |

@drocardoso3213

3 years ago

I love how calm she seems to be in spite of all the nerve wrecking information she's delivering.

543 |

@rgjr.6055

2 years ago

This video should be part of high school and college curriculum.

77 |

@GuinessOriginal

3 years ago

Guarantee kids in the 80s were happier than kids today

411 |

@trundistroyer8584

3 years ago

ā€œOur data might be used to help authoritarian regimesā€ back in 2019 we still thought this meant ā€œother countriesā€.

569 |

@paul-xt5pp

4 years ago

Get your own back by using tech less, andĀ taking part in consumer society as little as possible. Buy less stuff. Don't buy from corporations if possible, but buy locally from independent stores.

473 |

@tubhair

2 years ago

Iā€™m reading her book right now. Iā€™m a slow reader. It took Zuboff 7 years to write and will take me that long to read. Practically every page is highlighted. Brilliant stuff.

35 |

@Digital_Blondie

3 years ago

Her concept of "behavioral surplus" is absolutely brilliant. These companies have become so good at making money that they figured out how to turn the most mundane behaviors into an infinitely renewable resource. And they pay NOTHING for it.

68 |

@StevePhillips

3 years ago

"Our ignorance is their bliss," cool line! But, oh so true.

345 |

@magician476

3 years ago

If you live in a digital marketing world like me, you will believe every single thing this woman is saying.

183 |

@imiloa.

3 years ago

Even more true today than a year ago when this was filmed.

50 |

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