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197,708 Views • Jan 29, 2024 • Click to toggle off description
Recapping our call with Elon Musk to talk about the Future of X (formerly Twitter). Now that MrBeast is posting video and monetization is turned on we discuss what creators need to know about video on X.

00:00 Intro
00:43 That time Elon called
03:00 YouTube vs X (formerly Twitter)
04:30 What Elon Musk is like
05:46 Elon Musk on Advertising
07:15 The Model Citizen
11:37 Problems with X (formerly Twitter)
13:56 MrBeast’s $250,000 tweet
18:27 Syndication
21:52 Network Effects
24:25 Memorable Views
27:14 Videos that work on X
29:07 Conversational video
33:20 We posted on X, here’s what happened
36:00 The Deepend


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Views : 197,708
Genre: Education
Date of upload: Jan 29, 2024 ^^


Rating : 4.924 (158/8,167 LTDR)
RYD date created : 2024-05-06T03:15:04.969081Z
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YouTube Comments - 629 Comments

Top Comments of this video!! :3

@vlogbrothers

3 months ago

I made $10.76 from twitter last month. I make under $2 per million tweet impressions. X monetization is so, so, so far from anything like mature. -John

985 |

@LukasInTaiwan

3 months ago

As a full-time YouTuber, I thank you for representing "me" in this discussion. Love you guys! ❤

265 |

@LegalEagle

3 months ago

Everyone at Nebula laughed at Elon when he held that conference. You'd think that someone who paid $44b for a platform -- because he thought the prior administration was filled with idiots and morons -- would know the first thing about the creator economy on or off that platform. Look, it's great he was asking questions...but the time to do that was before you buy, not after. The problem for Elon is that Twitter's issues were social/political not technical (in the sense that you have to make compromises to keep users, advertisers, and governments all relatively happy at the same time). The prior admin made choices and Elon didn't understand why. He thought Twitter was filled with free lunches, but it was actually filled with Chesterton Fences.

864 |

@ZirothTech

3 months ago

Couldn't ask for a better duo to represent the creator voice here on YouTube! You guys are smashing it, so happy to see you guys get here from the old videos filmed in your car

226 |

@k47w

3 months ago

i hate the new twitter. every single tweet has random replies. nothing to do with the tweet, everyone is trying to make money.

848 |

@adamrt8

3 months ago

I clicked expecting to just watch 1-2 minutes since I wasn’t up to speed on the subject, and suddenly I’m at the end and amazed to find I was carried and enthralled for so long. A+ job

63 |

@Gareth.W

3 months ago

The user experience is totally different between Twitter and YT - I drop in and out of Twitter many times a day, and only stay briefly. I don't do that with YT but I spend significantly longer each session. Also, as you discussed, I go to Twitter for in-the-moment stuff but anything that's not happening right now is too difficult to search my timeline for. Equally, I can't easily bookmark stuff on Twitter like I can with YT's playlists. As a consumer, using YT is just a much nicer experience whereas Twitter is too divisive and argumentative for me to enjoy using it... and that's without me even commenting on Twitter's owner.

102 |

@richardbarnhill4794

3 months ago

One of my problems with streaming on X is getting the video to your TV. I am sure there is a way, but it is not as easy as YouTube. For example, SpaceX took their YouTube streams of all of their launches away from YouTube and put them on X. These used to be appointment watching for me and my kids because the LOVE rockets. Now, without a great way to be alerted (YouTube alerts are pretty reliable) and a way to get it onto the TV (sometimes quickly, so you don't miss it), we've stopped watching the launches. I'd be interested to see how their engagement changed when they moved their launch videos from YT to X.

48 |

@DaskaloN

3 months ago

Did anyone else saw that Colin wears other clothes at 25:25? great video guys as always! love from Greece

72 |

@ricardcferreira

3 months ago

"X videos" is a great way to summarize the current state of Twitter lol

97 |

@JonHortonMusic

3 months ago

That logo is DOPE! Also, Twitter is already such a good name. Twitter X I can understand to help signify that it's changed, but C'MON... TWITTER! TWEETS! THE BIRD! A LITTLE BIRDY TOLD ME! C'MON IT'S ALREADY THERE!

4 |

@MakerMediaPlus

3 months ago

An interesting problem I feel is that while on YouTube it’s clear who’s the creator and who’s the commentator, on Twitter, the lines are a much more blurry, which causes a bunch of accounts, too, try to advertise themselves in the replies of viral posts, personally, I just mute the accounts that don’t post anything that adds the conversation of the original and it makes my experience a lot better

15 |

@ChaceMcLees

3 months ago

29:46 - THIS is one of the most interesting parts of the video for me. I don't think we need to necessarily modify the content we are posting to Twitter/X in order to maximize views/watchtime. Instead, if you are going to modify the video, do so in a way that maximizes your intended method of engagement. Typically for video content, we default to "views" and "watchtime" as the intended methods of engagement. For Twitter/X, I think it's worth viewing conversation as the intended method of engagement. I think Colin and Samir are both correct here; I use Twitter for conversation, and those conversations live under video posts, but I use YouTube for actually VIEWING the video (especially if I want to rewatch).

7 |

@joshmcgoo

3 months ago

As someone with a small following only really on twitter (46k), I hate the platform now. Makes me want to get better on other platforms

18 |

@muturinjeri1340

3 months ago

LMAO at the XVideos joke at 36:58. Hope this whole video push is not a long game prank by Elon. Great episode as always!

16 |

@thelifewithnate

3 months ago

Hey, Colin and Samir! Just wanted to say your channel is an inspiration to someone like me who is literally starting out on YouTube, it is fascinating that you got THE Elon Musk on a call. I feel like Twitter is entering a new era of trying to find out what its identity is going to become. Elon stated that he wants to make Twitter the-one-to-go platform for a lot of things including banking at the same time? It is going to be interesting to see how X evolves over time in the next 5-10 years.

9 |

@joshlibby9616

3 months ago

YouTube has set themself up as a historical viewing platform. It’s great for people who want to set a device down and come back later to pick up where they left off. X is great for current events up to the minute updates. It’s going to take a lot of work to move the conversation on x into the historical category and I am not sure it would be good for the brand to do it.

7 |

@danielcandiales2812

3 months ago

I'm with you guys since 2020! And always until the end. Awesome content and very inspirational for content creators.( I know you know that ) but anyways, do you ever thought talk a little bit about the economy of YouTube for Spanish content? It's a lot people out there with great ideas but they don't have people like you guys... monetizations , sponsors, ideas , it's a completely another world! Very interesting seen both sides from my perspective. Random idea there! Good luck guys, thank you.

3 |

@vvclife

3 months ago

I'm definitely in the deep end!! 😂😂😂 I appreciate you guys having these conversations. They have helped me understand this world. You guys do a good job translating these complex concepts into more simple to understand concepts. It's much appreciated!!!

19 |

@jonathanmelitski

3 months ago

I also think there's a barrier to entry when it comes to being monetized on Youtube. Not to say that becoming a partner is impossible for people SERIOUSLY pursuing content creation full-time on Youtube. Rather, reaching that level on Youtube so that one can start making ad revenue is something that I think allows Youtube to have a better relationship with creators, especially those who put the time in making good videos. Does X/Twitter have similar requirements? If I posted my first video and it blows up, could I make a reasonable income from it (not $250k, obviously)? Great video.

14 |

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