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342,751 Views • Dec 18, 2023 • Click to toggle off description
01:21 Duo’s on YouTube
03:47 Selling YouTube channels
10:42 Smosh pre-YouTube
14:06 Content then vs now
18:09 Smosh’s early influences
21:50 Early internet humor’s evolution
23:25 Beef n’ Go
26:06 The cyclical nature of comedy
27:53 Video performance and analytics
32:00 Conference room creatives
34:57 Stress + comedy
38:27 Smosh’s production process
45:34 How it feels to be Smosh
47:13 The positives of selling to Defy in 2011
51:33 YT as a path to Hollywood
53:41 Scaling your voice and brand
58:30 When to expand vs simplify
1:04:41 Developing formats
1:07:23 Giving a platform to new talent
1:12:16 How to compensate talent
1:17:43 The downfall of BuzzFeed
1:20:41 What gave them the confidence to buy back Smosh?
1:22:31 Watching each other’s content after they lost touch
1:28:43 Leaving Smosh
1:33:58 Defy shutting down + Rhett and Link
1:42:45 The era of nostalgia
1:47:16 How they set up the new Smosh to play to their strengths
1:48:20 The future of Smosh
1:50:18 YouTube memberships vs Patreon
1:54:30 The state of the creator economy
1:57:30 Smosh revenue breakdown
1:59:47 Their relationship with money
2:02:25 How do will they ensure they won’t split up again?
2:06:14 What do they want to be known for?
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is
Views : 342,751
Genre: Education
Date of upload: Dec 18, 2023 ^^
Rating : 4.978 (37/6,585 LTDR)
RYD date created : 2024-05-06T09:47:06.969069Z
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YouTube Comments - 259 Comments
Top Comments of this video!! :3
ian did a great job keeping things afloat while anthony was gone, but the cast deserves a lot of credit too. shayne and courtney in particular seemed to play a big part in driving those channels.
343 |
Ian deserves so much credit for keeping Smosh alive during the Defy collapse, trying to save it from being sold, Covid etc
136 |
One of the true OG's of Youtube. Happy to allow us to listen to their story.
657 |
Ian became a total Reba, a single mom that kept the family afloat while dad was off working on himself. But Anthony deserved the break, he did pour his heart and soul into Smosh for so many years.
35 |
The expanded Smosh cast keep the soul of Smosh alive with the friendship powered comedy (Shayne, Courtney, Noah, Keith, Damien, Tommy plus the New New cast Angela, Amanda, Chance, and Arasha). These guys are amazing
78 |
I absolutely love anthony and ian, this video was so insanely insightful. Props!
493 |
Big papa Ian kept the channel and family alive and Anthony's creative bleeding heart is what made that family thrive in the first place. I genuinely believe Smosh would not be as long lasting and engaging had it not been for their differing personas and approaches to the channel. A creative duo for the ages.
Also I'm just a sucker for smosh pit content, Ian really allowed the cast to shine in Anthony's absence. I think it can't go understated how Anthony got Smosh started but Ian kept it alive working with the cast and respecting the audiences expectations of smosh over the years. I too hope to someday be funny enough to join the best Version of SNL.
298 |
Smosh is as strong as ever rn. All of their channels have been must watch to me, Smosh Cast, Smosh Games, Reddit stories, and all the other wonderful Pit series
86 |
I love the credit that Ian is getting for stepping up when anthony left. I do also want to give credit to anthony for leaving, though. For a person with parentification trauma to make a decision for them, even if it upsets other people, is massively brave and hugely important. Cptsd is a nightmare to break free from and huge kudos to him for all the work he's done
42 |
One of my OG favorite channels, I’m so happy they decided to start making videos together again.
238 |
Ian and Anthony have been making the rounds lately with the interviews and I’m all for it
49 |
I love seeing Anthony being interviewed after so long seeing him doing the interviews himself
19 |
Great episode, would love to see Sam Reich on here. The college humor to dropout transition was an insane feat. They are producing some of the best content on the internet with an amazing cast of improvisers.
41 |
The part about humour being cyclical and TikTok showing us that skits/sketches are still in is SO TRUE! When TikTok went from dancing videos to skits like Vine (but twice as long) to allowing 1 minute to 3 minute to 10 minute video's I just continuously got reminded of early YouTube skits/sketches. It was so nostalgic. Then people went and reposted actual 2007-2016 video's on there. People didn't believe that kind of media would get popular again, but it did. TikTok gets a lot of hate, but it opened doors and brought back extinct concepts.
88 |
I am a big fan of these two as creators and as people. 💜
Anthony created his own success, he came from a broken home and despite the family issues and money problems he found a way to make it out of the situation instead of letting those conditions dictate his future. And the way you can only sort of get a tiny glimpse of how tough it was and how his past relationship with his mother impacted him from a couple of vague sentences here and there instead of having him whine and or parade it around like many creators do to gain sympathy really shows how strong of a person is.
Ian is hard to read, but the more you know him the more you appreciate him. Unlike Anthony it's not in his nature to be as proactive, he is however reactive, and the way he reacted to all that happened from 2017 onwards showed his true character in a lot of ways. Having to become the supportive and emotionally stable pillar of lost cast members and a girlfriend struggling with cancer while trying to keep a buisness afloat, must have been so tough, and yet he made himself manage that.
Also the way he never said anything against Anthony on camera ever, or even insinuated anything, and just showed respect for Anthony and his past role and their legacy, and how gracefully he handled all of the jokes and everything.... is so rare. I don't know if 'class' is the right word but that's what immediately comes to mind when I think of him. Even in this video when he kept saying ''we'' instead of 'Anthony' not put him in a corner or reveal anything when talking about the recent personal issues they have discussed together shows a lot of unspoken respect.
Sorry for the long post but, they are my dads, they basically raised me 🙏🙏
52 |
Very happy I found this channel in 2023. The value this content brings to creators is invaluable! Thanks C&S
68 |
These guys were one of the main catalysts for me to start making content when I was 12. Really cool to see them on this show.
36 |
Smosh has done something rarely any channel pulls off and that’s create two different content outlets that are both equally good.
The Smosh Pit channel now stands on its own and has built up many fans (including myself). I absolutely love Shayne and the crew’s variety shows.
Then OG Smosh is back better than ever. Ian and Anthony could have just bought Smosh back and closed down all their content to the one videos a week. But they realized that the company had built up a legitimate roster of content over the last decade.
So I’m glad they managed to pull off the best of both worlds by separating the main and side channels.
14 |
Oh man you should talk to Sam Reich with dropout. That would be a dope episode
9 |
@preciousgibson2249
4 months ago
Gotta give it to Ian. That man was given one of the biggest responsibilities ever in YouTube history. He was having to insure that everyone had a job still when Anthony left. It wasn’t just about him. He saw the potential and he took it and ran with it. I feel like now he can breath again a little now that Anthony is back and they own Smosh again. Ian was given a hell of a job, and he did it beautifully. I’ve been riding with Ian since way back then, and I’ve backed him since. I’m 32 and I remember Smosh being the first channel that I was loyal to. I’m damn proud of him.
195 |