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81,729 Views • Apr 27, 2024 • Click to toggle off description
In the 1970s, the newly formed McDonnell Douglas was faced with a golden opportunity to steal back the ground lost to Boeing during the previous decade by cornering the market for American-built twinjet widebody airliners, with the DC-10 Twin being envisaged as a two-engined variant of the initially promising trijet that was released in 1971.
Sadly, the divisions of the 1967 merger to form McDonnell Douglas led to a severe lack of unity when it came to forward planning, and the DC-10 Twin, through various permutations, would continue to linger throughout the decades as the company's attempt to regain its fallen market share, only for the likes of Airbus and Boeing to have completely sown up any hope of a return to the mainstream of global commercial aviation.
Chapters:
0:00 - Preamble
0:51 - Early Concepts
2:40 - French Connection
4:33 - A Clear Playing Field
6:00 - Opportunity Missed
8:30 - Second Time Around
10:29 - French Connection II
12:01 - The Market Closes In
14:45 - Struggling for Second Place
17:32 - Enter the MD-11
19:25 - Facing The End
22:07 - Conclusion
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References:
- Airline Ratings (and their respective references)
- Key Aero (and their respective references)
- Wikipedia (and its respective references)
Views : 81,729
Genre: Autos & Vehicles
Date of upload: Apr 27, 2024 ^^
Rating : 4.936 (44/2,689 LTDR)
RYD date created : 2024-05-13T00:00:42.612983Z
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YouTube Comments - 279 Comments
Top Comments of this video!! :3
The last clean-sheet design launched by Boeing is the 787, announced in 2006, first flew in 2009. That's 15 years ago. Boeing is now where MD was in the late 1980's, and due to the exact same management decisions.
132 |
This isn’t just the tale of the DC-10 Twin, but the cautionary tale of a major company’s collapse due to its hesitation & lack of faith
94 |
Or as they say, MD went on to buy Boeing with Boeings own money. We all see how well that worked out.
133 |
McDonnell and Douglas were so different, that a combination of companies was never going to be successful.
Similar stories exist for the merger of Packard and Studebaker. Geographical dislocation being the most obvious.
The debacle of trying to combine the competing personalities of Austin and Morris preceded the larger disaster of British Leyland.
It should have served as a warning. But 'trying times' it seems, led to worse and worse decisions.
Thankyou. Ruairidh. Your documentaries are on point, well researched, and i thoroughly enjoy the pace and tone of your narration.
73 |
Interesting.
I can imagine some very talented engineers, now retired, who may have spent their whole careers doing excellent work on projects that never delivered anything due to the money guys never having the vision to say "go". The sadder thing is those money guys probably retired with more in the kitty having done nothing useful.
58 |
Once again... defeat snatched from the jaws of almost certain victory. Oh what could have been.
Fascinating as always, thank you.
23 |
Look at that KLM DC10! 😍
40 |
Wow the tone and style of commentary reminds me of documentaries I used to watch from the 70s and 80s, lovin' it
14 |
It's fascinating how Mc Donnel messed things up for decades and then found itself on the board of Boeing that was doing well. It's always fascinating to see how an alumni of poor decision-makers sunk three companies, GE, Boeing, and McDonel, and still continues to get paid. I must be living in an alternate Universe...
Thanks, I learned a lot more than I ever imagined how bad it got there.
37 |
Ruairidh, I really appreciate that your comments about pivotal issues range all the way from finer technical details to commercial, cultural, political and legal environment, via management structure and personality issues. It creates a very rounded picture of what actually happened and why.
21 |
I feel that if McDonnell Douglas developed a twin engined DC-10/MD-11, they would have had a better chance at the long haul market than they actually did, and maybe even have a somewhat good competitor against the 767, 777, and A330. Maybe McDonnell Douglas would still exist if that happened.
31 |
The McDonnel Douglas management eventually emerged to run Boeing gutting that company just as they did before, prioritizing profit over engineering. The 737 should have been replaced long ago, but the MD strategy of elongating older models and keeping the wings still prevails.
10 |
Brit here, I REMEMBER VIVIDLY my wife's reaction to seeing DC10 in big letters on the aircraft tailplane we were due to fly out on, she refused to travel! Told the airline person nearest, that she would not fly on that dreadful aircraft. We turned around cancelled our flight and went home. It had a habit of loosing its cargo doors too!! The beginning of Dollar first greed.
5 |
A D-C-10 twin would have provided the perfect transition for airlines and pilots once ETOPs was introduced, while allowing others to run mixed twin/tri-jet fleets with much crew training being common to both. Instead, as often happens, brilliant engineering work was killed off by executives who were paid too much and understood too little.
15 |
A tragic tale of executive incompetence and mismanagement. It continues today, at Boeing, who imported this cancer via the McD
management merger. It almost compares, in slow motion, to the early 60s Convair/General Dynamics 800/990 airliner program disaster, which resulted in the largest loss by a surviving firm at the time. Innovation always battles bean-counters and stock prices, and frequently, embarrassingly, the golden goose is killed in the name of what's "viable."
21 |
Also amazing how quickly the DC10/MD11 disappeared from passenger routes compared with some other models of the same era.
9 |
excellent documentary as always
17 |
Good summary! I went to work out of college on the MD-11 avionics (flight control systems) in 1986 at launch, and at that time, as a young Aerospace/Software/Systems/Autopilot engineer, I did WONDER HOW a tri-jet could succeed in the new age of ETOPS ! It burned too much fuel, and there was an extra 3rd engine to increase maintenance costs. Yet I assumed the executives were smart (wrong!!!). Man, a twin-engined MD-11, with new wings, would have been profitable. Hindsight, sure. Thinking now how many twin-engine MD-11's we could have seen utilized by UPS/Fedex/DHL, as well as passenger duty all over the place. It could have been a great freighter (like the tri-jet MD-11 is) AND a great passenger plane too. The glass cockpit avionics was a good thing, and adding a HUD at some point would have helped.
4 |
That is the best aviation video I have ever watched on YouTube! Cheers mate! Look forward to more! Loved the MD11 design and would have been great seeing a MD11 twin
3 |
@michaelhoffmann2891
2 weeks ago
Airbus dodged a bullet there! MDD went on to ruin Boeing instead.
340 |