Views : 1,302,297
Genre: Travel & Events
Date of upload: Premiered May 26, 2023 ^^
Rating : 4.94 (238/15,735 LTDR)
RYD date created : 2024-04-27T19:17:09.394652Z
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Top Comments of this video!! :3
I think a lot of companies could learn a lot from 7-Eleven in how they have approached their international expansions from a marketing perspective. They have adjusted 7-Eleven very much to the local markets they enter, so that a 7-Eleven in Japan is very different from an Indian, and Indian very different from Norwegian etc. not saying its a quality place, but they are good at adjusting things to local markets.
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The reason why Hindi is written in English is for people like me, who is a Tamilian, who has informally learned to speak Hindi but never had the opportunity to formally learn Hindi (reading/writing). This is the case with many of the non native Hindi speaking population in India. Inclusivity. It is a good thing.
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I can really see that India is progressing in a big way from your videos. It’s bittersweet, because India’s retention of what’s “authentically Indian” is something I take comfort in when compared to the rapid transformation of society, culture, infrastructure etc we see practically everywhere nowadays.
But whatever is best for the people of India.
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Where we’re at in the US 7-Eleven stores have eliminated the sitting areas for the most part unless they’re existing holdover stores from earlier times. I can’t recall seeing one with a seating area for a very long time.
Where we are in the western US, Maverik stores have really given 7-Eleven a run for their money with bigger locations, much better and fresher food, a full-blown bakery/kitchen, and most of the new ones have a Cinnabon mini store inside as well.
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The Hindi speaking YOUNG & UPPER MIDDLE CLASS crowd has always had their Mobile Phones in English all their lives which is their target market. So yeah, a young Hindi speaking person of today has probably written way more Hindi texts in Latin script than in the original Devnagri script. (Including me)
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There's a convenience store chain called 24x7 usually situated at gas stations with pre packaged sandwiches, wraps etc. Which you can heat up at the counter. They stock more western assorted foods. Actually probably the most westernized supermarket i've seen in India, even compared to the giants like Big Bazar, Smart Bazar, Reliance etc ..
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I think what Karl is doing is informing foreign tourists how beautiful India is. Whith the small conversions that he does from Rupees to USD I'm sure a lot of foreigners are going to soon want to visit India.
Thank you for promoting tourism in India Karl lot's of Love for you and Manisha Tai.❤
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It's really interesting seeing 7-Eleven in India. I go there almost every day here in Japan. I feel like the store looks more like a US 7-Eleven than what I'm used to though. Here convenience stores carry a lot more general goods apartment from drinks and snacks though having pretty good quality food is similar to here though the menu is completely different of course.
Also, with the writing stuff in English, I wonder if it is done in India for the same here it's done in Japan. Basically companies just do it because English is seen as stylish because it's foreign, so a lot of places will go out of there way to use a lot of English in logos and advertising especially if it is tangentially related to something foreign.
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@KarlRock
11 months ago
Have you tried 7-Eleven? What'd you think? Up in Delhi, we have 24-Seven 😅, but 7-Eleven is a winner with their hot food & chai. Watch next: Inside a book black market https://youtu.be/coOw9AnmDso Why is Indian food so bad overseas? https://youtu.be/BYflTEu2IhE
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