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422,576 Views • Jan 18, 2023 • Click to toggle off description
hello hello lil cherubs! in today's video i discuss rebrands for 2023, what rebranding yourself even means, different aesthetics, and how putting ourselves into these categories and labels can actually be harmful. hope you enjoy! xoxo nikki nasty
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Views : 422,576
Genre: Entertainment
Date of upload: Jan 18, 2023 ^^
Rating : 4.95 (418/32,895 LTDR)
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YouTube Comments - 1,403 Comments
Top Comments of this video!! :3
Repeat after me: 👏 AESTHETICS 👏 ARE 👏 A 👏 TOOL 👏 TO 👏 FINDING 👏 YOUR 👏 STYLE, 👏 NOT 👏 YOUR 👏 STYLE 👏 ITSELF 👏
3.2K |
It's so strange that activities like sitting in a park with a book is a part of an aesthetic. We don't just change our clothes to fit an aesthetic, we change behavior, things we do. Which just makes me even more convinced that regardless of an aesthetic, people just trying to see themselves as movie characters. So that's not really about style anymore, that's full on escapism. Modeling behavior after movie characters or our own perception of a real person both of which don't exist. I think we all need therapy to help us accept ourselves and reality.
3K |
as a 26 year old with a fully cooked brain, the focus on aesthetics as the sole marker of identity points to seeing life as simply material consumption rather than living as a human person. like im trying to wrap my head around the idea of someone being compelled to read in the park only because it checks the box of the light academia aesthetic rather than reading a book in a park in an outfit just because you want to, and the former just makes me rly sad lol
1.9K |
this obsession with labeling and categorizing ourselves and not just being unique individuals is one of the many reasons i deleted tiktok
4K |
my “aesthetic” is everything i’ve ever been and a combination of everything i’ve liked. i genuinely think us humans are not supposed to limit ourselves, fashion is meant to be fun and adventurous!!
3.9K |
One thing i didn't think you mentioned but that i realised while watching this is that these video's put so much emphasis on how others percieve you. Its almost not "how to be...aesthetic" anymore but more "how to be viewed as ...aesthetic"
1.1K |
As someone who's always had I guess an aesthetic, this aesthetic branding stuff is really strange. For years I've had what you'd nowdays call like a "kawaii soft girl dollhouse core" aesthetic. And it was just stuff I liked, I just liked pink stuff and soft toys. And then the "aesthetic" got super popular and suddenly I was trendy and no longer dressed like a grandma. And then it stopped being trendy and now I dress like "I'm stuck in 2020" apparently. Despite just... Wearing and using and enjoying the same stuff I always have lmaoo
1.3K |
Can't wait for the day where people will be themselves and not worry about putting themselves in ✨categories✨...
4.4K |
As a young woman who is bombarded by all the ways the internet tells me I ‘should’ be living- I remember what my therapist tells me: “You will always feel the full range of human emotions!” It doesn’t matter what job you have, where you move, who’s your partner, or what aesthetic you adopt- you will still feel frustration, disappointment, boredom, joy, curiosity, sensitivity, etc. A life void of suffering does not exist- but at least all emotions are temporary.
3.6K |
It’s a completely online idea. “Rebranding” is what companies do, to sell themselves. We’re not commodities we’re simply people. No one in real life considers what others’ “aesthetics” are. They just see you for you. Imo all it boils down to is how you want your Instagram/tik tok/tumblr/Twitter to look.
393 |
Honestly I think so much of this stems from the ‘glow up’ phase during lockdowns. We were all stuck inside lacking motivation and effort and so we’re watching influencers “glowing up” as our own bit of escapism. Then when lockdowns started to relax we were all in the mindset that we too have to constantly be improving and evolving to be on top of everyone else. And when these micro trends and tiny unrealistic “aesthetic” boxes came along, we all tried to shove ourselves inside them to continue this never ending so-called journey of self improvement
681 |
when i was really depressed i “rebranded” myself. i thought “if i look and act different and just change everything about myself, i’ll feel different.” to some extent it worked, for several months i felt better but it all came crashing back down. moral of the story, people need to stop trying to turn into knew people.
826 |
I’ve always felt imprisoned by the idea that you have to have one aesthetic and one only. One day I feel like dressing like a skater bitch and the other day I look like a librarian. No one really cares. Just wear what feels good :))
735 |
A few years back, I fell into a Japanese aesthetic called “ryousangatajoshi” which roughly translates to “mass-produced girl”… which is scary in itself already tbh. It not only dominated my entire wardrobe, but also my life and what I did for fun, who I chose to spend time with, etc. Early last year, I came to the realization that I had completely lost my sense of self. I couldn’t even do normal things like go to the store and pick out some makeup because I had always followed what all the other girls in this group/aesthetic were doing. If someone asked me “do you like this?” I couldn’t even answer. I didn’t even know what I liked anymore. And if I said “yes, I do like that” it was just a reflection of what the people in that aesthetic liked. It’s honestly been a horrifying realization, but I’m glad I’ve become aware of it. Last year I made a huge effort to distance myself from all of that stuff and try to find myself again. It’s been a long process and I’m still working on it, but I think a lot of people don’t realize the mental effects of going down a rabbit hole like that. It really leaves a lasting impact that can sometimes be difficult to reverse. This video was seriously amazing and touched on so many important points. Thank you ❤
350 |
the clean girl thing specifically worries me because when I was younger I felt like everyone else looked fresh and put together and like it was effortless, and I felt gross and weird and shapeless. turns out I'm trans and had bad dysphoria / body dysmorphia. I wasted so much time thinking this product or these clothes or this routine was going to make me feel normal and human.
476 |
i feel like when i was in high school i was obsessed with being what i guess now is known as the “cool girl aesthetic” and i was so confused why i constantly was so exhausted and drained. but it was because that person wasn’t me.
i feel like the “rebranding” can seem so great for mentally ill teens because they don’t want to be in their brains. when in reality it’s hurting them and like you said causing an identity crisis later on.
651 |
For YEARS I was obssesively trying to label myself (gender and sexuality includded), it ends up that I may have OCD. Leaving social media and my brain fully developing is game changer. I not only feel better with my stile, i'm more creative. I have more energy to make art and to also weare my art (painting and kniting my clothes). I'm also developing my art style and not trying to imitate everything I see.
320 |
I deleted TikTok in November and I've never felt better about myself. I've been struggling a lot with mental health, and being bombarded with people that live a "perfect" life at all times, was exhausting. Now I'm "rebranding" myself, in the way that I'm getting to know myself after years of not feeling secure in my style, because i couldn't live up to a certain aesthetic. And realizing that I'm almost 24 and don't need to dress trendy like a teenager, has also really helped. For 2023 I'm just becoming me, and only allowing myself to fill my life with things i truly enjoy.
177 |
I feel like all the talk about aesthetics and placing ourselves into categories is just so trivial when we take a step back. Like the fact that social media has made everyone so hyper aware of their image and their identity just creates this vacuum of competition for uniqueness. It is sad that we put this much time into curating specific images of ourselves instead of just living a life and doing the things we enjoy. It sucks the fun out of everything.
186 |
@maf.ia.
1 year ago
start making up your own aesthetic make it yournamecore, can’t do it wrong and nobody else can replicate it quite like you can
10K |