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202,862 Views ā¢ Oct 24, 2022 ā¢ Click to toggle off description
Today we're talking about Dream aka Clay and why he became so successful. This is a high level overview with 3 key lessons from his career that all creators can learn from.
00:01 Who is Dream?
02:00 Why Dream is a Purple Cow
06:08 Why Dream is a Mystery Box
09:25 Why Dream took off his mask
10:39 A new way to make money as a creator
11:51 The real reason Dream took off his mask
14:35 Pros and Cons of unmasking
16:59 Unboxing Dream's Mystery Package
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Weāre Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons weāve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of whatās working on YouTube and where the creator economy
Views : 202,862
Genre: Education
Date of upload: Oct 24, 2022 ^^
Rating : 4.941 (157/10,432 LTDR)
RYD date created : 2024-04-20T16:13:01.443254Z
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YouTube Comments - 334 Comments
Top Comments of this video!! :3
Dream's manhunt videos also largely contributed to his success. I have never played minecraft but have watched his whole manhunt series because it honestly feels like watching a movie.
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Thereās still so much to his success. Yes his videos were unique and unable to be copied, but they also were perfect for YouTube algorithm. Youāre brought up to speed immediately, donāt have to have seen another one before. But the biggest thing is these are long videos that the payoff only comes at the end. Does he beat the game? Does he die right before? He edits perfectly too, thereās tension, but thereās also breathing room, thereās moments and connections with his friends, and thereās also his incredible skill at the game that makes it that more interesting. He places moments paced perfectly to give multiple payoffs throughout the video. Itās the perfect video for YouTube to promote. Iād be so curious to see what his retention graph looks like. Has to be in the 80s and 30+ minutes of watch time.
Iāve been following him since early 2020 and blown away at how scientific it all has been.
Thereās even things like his avatar being a lime green that immediately stands out to all the other avatars. Just genius.
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The purple cow analogy is genius. And also your new way to present ideas with the video source, that's great.
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Iām glad you guys are making more Colin and Samir videos of you two breaking it down. Donāt get me wrong I love the interviews but this with your personalities is what makes me come back!
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I think another part of why dream blew up was that yes, he had remarkable and unique videos nobody else was making, but he made that type of video back to back to back to back, every single video was unique, every single one, I don't know another creator who's been able to do that
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Loved the use of reference footage in this video! Was awesome to see you cut to the explanation of Purple Cow, Secret Box etc... So awesome to come back to Colin and Samir videos and see you steppin it up every time!
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It's nuts how much of a power move that was for Dream to show his face but at the same time brings more people together because of that connection of knowing the person behind the mask so to speak. It's tough leaning into what makes you and your story different, but once we find that "purple cow, " life can get really interesting!
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I love that you guys put an indicator line that goes around the screen on clips, SMART move.
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I love the parts of this video when you reference Ted talks and then show the clip. Adds so much to the video and means so much more. Keep up the great work yāall!
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I love how you put a hook out with the package you got from dream to hold onto the audience as well. Then used the mystery box thing to hold everyone. Great work as always
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Amazing content. I really really liked this video style format and I learned so much. Please add more. It kind of reminds me of how much I like strategy breakdown in video games. Doing this style of video gives me an enormous amount of value and I watched every minute of it.
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Love your videos Colin, Samir, & their team! ā¤ļø
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i love the honesty and excellent break down videos, keep it up guys! congrats on 1 million subs btw
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Love your guys content! It's really great seeing a channel that focuses on the creator experience and ways that certain creators have achieved success on the platform.
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I really like the touch of the yellow border filling in as the TedTalks play. Great work!
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Love how you apply the insights from past interviews in your new uploads š
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The best way I would describe the Dream SMP is āa perfect disaster.ā The SMP was never made to be what it is today. It started off as just a server for Dream to casually play vanilla minecraft with his closest friends, George and Sapnap. It was until he invited a creator by the name of TommyInnit to the server that things took off. Tommy would destroy things, troll people, and overall add character to the server. As things progressed a story line was created and this is where the Dream SMP went main stream. Rivalries, friendships, adventures, the list goes on. With a story in place, it gave viewers the opportunity to feel like they were apart of something or as if they are watching an actual tv show. It got to the point that if you were on twitch streaming the dream smp, you as a creator now have a career thanks to just being involved in the server.
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old school Colin and Samir video.. nice!! as always I learn everything about Youtube and creators from you guys..
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Great video, as always! Actually the purple cow was established in 1936 on the packaging of a German chocolate manufacturer. After the war it was picked up again by a Swiss chocolate manufacturer and is connected to the brand Milka in Europe since 1952. š¤
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@BananaJordans
1 year ago
The Dream SMP (Survival Multiplayer), was a closed invite only Minecraft server that was originally just a regular Minecraft server for Dream and his friends. Eventually after a few more streamers were added, it began to be dramatized. The members of this server would create a loose script, with large plot points planned out, and details in the middle were improv. This was inspired by the Yogscast Shadow of Israphel, and many also compared this to professional wrestling, with overarching stories, characters, and everyone knowing it was fake. One thing that made this successful for the streamers, is that each streamer would give a different POV of the larger events happening on the SMP, and have their own solo stories as well (like comics). Additionally, members of the dream SMP typically did not stream at the same time, and when one ended, the others started streaming. Overall, it combined many different story techniques, applied it to the Minecraft world, and shared their audience to lift everyone up. This also happened during the pandemic which coincided with a large boom for twitch.
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