12:55
Marketing Kommunikationsmix (Kommunikationspolitik): Kommunikationsinstrumente mit Beispielen
10:09
The Marketing Mix with Examples: 4Ps = Product, Price, Place, Promotion
12:34
Marketing Communications Mix Explained with Examples: Communications Instruments
03:20
A Marketing Revolution: Volkswagen's Beetle Ad Campaign "Think Small"
07:06
Enhance Story Ad Impact: Product-Story Link in Narratives
04:54
SWOT-Analyse: Erklärung & Anwendung (Beispiel: Red Bull)
04:54
SWOT Analysis: Explained & Example (Red Bull)
07:55
Celebrity Ad vs. Unknown Actress Ad: Comparing Persuasive Effectiveness of Actor Types in Story Ads
05:40
Strategies for Business Growth: Ansoff Matrix (product-market matrix) with Example (BMW)
07:46
Warum hat Sie das an der Geschichte gestört? Eine Antwort der Konsumentenforschung
08:44
Pourquoi cela vous dérange-t-il dans l'histoire ? Une réponse des études de consommation
07:42
Why did that Bother You about the Story? An Answer from Consumer Research
06:06
Learn from Nike's Iconic Ad Campaign: "Just Do It"
00:47
Access Business & Marketing Knowledge: Channel Trailer
05:49
Product Placement in James Bond Movies: Case Study
06:57
Identify Profitable Industries: Porter's 5 Forces Model for Industry Attractiveness
10:24
Product Portfolio Management | Growth-Share Matrix/BCG Matrix: Explained & Demonstration (Excel)
06:22
Unlocking Human Motivation: Maslow's Hierarchy of Needs Explained & Examples
10:29
The Marketing Mix with Examples: 4Ps = Product, Price, Place, Promotion
06:22
Creative Advertisement Review: Examples from DHL
05:58
Use text-to-video to Quickly Turn Your Article into a Video? Tutorial & First Impression
02:14
AI (text-to-video) created a video from a scientific abstract (original version as created by AI)
02:08
AI (text-to-video) created a video from scientific abstract (including comments): What do you think?
03:55
One Sample t-test: Explained step-by-step, How to in Excel , Formula
02:13
One Sample t-test: SPSS Tutorial
16:10
Linear Regression: Explained Step-by-step
06:19
Independent Samples t-test: Explained step-by-step, How to in Excel , Formula
04:25
Independent Samples t-test: SPSS Tutorial
09:11
PEST(PESTLE/PESTEL) Analysis: Explained & Example (Swarovski)
03:07
Paired Samples t-test: SPSS Tutorial
06:01
Paired Samples t-test: Explained step-by-step, How to in Excel , Formula
05:44
SWOT Analysis: Explained & Example
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About
This channel focuses on marketing insights and related content. A focus of the channel, which reflects my academic research, is how stories impact human beings in consumption contexts, but also in business and society on a larger scale. I hope the content will help you expand your marketing knowledge and support you in your marketing decisions.
I graduated from the University of Vienna (Austria) with a PhD in Management (focus area: Marketing). My research interests include storytelling, franchising, advertising, and consumer behavior in general. My research has been published in peer-reviewed journals and I have years of experience teaching at the university level.
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Matthias Glaser
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