Marketing Communications Mix | 1 Minute overview #communication #marketing
Marketing Mix = 4Ps: Product, Price, Place, Promotion | 40-second overview #marketingmix #4ps
The Connection between Product and Story in Advertising #marketingresearch
Review of Creative Marketing Communications (ad and packaging) #marketing #creative #advertising
Porter's Five Forces Model: Industry Attractiveness #business #businessstrategy #profitability
Successful Branding by Accident? Kit Kat Japan #marketing #brand #kitkat | Brand Stories No.2
Chevrolet named their Car "Doesn't Go"?! | Brand Stories No.1 #marketing #branding #business
Maslow's Hierarchy of Needs | 30-Seconds Explanation #maslow #psychology #needs
The Marketing Mix (4Ps): Overview #marketing #business #learning
Creative Ad: Moai Statue (brand: DHL) #advertising #marketing #business
Creative Ad: Fortune Cookie of Persuasion (brand: DHL) #marketing #business
Creative Ad: Vénus de Milo (brand: DHL) #advertising #marketing #business
Creative Ad: Chicken Egg Problem Solved (brand: DHL) #advertising #marketing #business
PEST/PESTEL Analysis: Overview | 30-Seconds Explanation #marketing #business #businessstrategy
Use AI (text-to-video) to create a video from a scientific abstract
SWOT Analysis (Company Analysis) | 1-Minute Explanation #business #businessstrategy #marketing
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About
This channel focuses on marketing insights and related content. A focus of the channel, which reflects my academic research, is how stories impact human beings in consumption contexts, but also in business and society on a larger scale. I hope the content will help you expand your marketing knowledge and support you in your marketing decisions.
I graduated from the University of Vienna (Austria) with a PhD in Management (focus area: Marketing). My research interests include storytelling, franchising, advertising, and consumer behavior in general. My research has been published in peer-reviewed journals and I have years of experience teaching at the university level.
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Matthias Glaser
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