TobaccoFreeCA has a new name and vision for the future, but our mission remains the same: empowering communities to end the tobacco epidemic.
Our new name is UNDO.
UNDO is transforming California by eradicating the tobacco industry’s manipulative, predatory, and deadly influence to equitably increase the health, environmental, and economic well-being of California’s diverse populations.
UNDO is part of the California Department of Public Health’s Tobacco Control Program (CTCP). CTCP has 30 years of success pushing back against the tobacco industry’s damage because Californians deserve healthy lives, lower healthcare costs, tobacco-free communities, and an environment free of the tobacco industry's toxic secondhand smoke and product waste. Addressing tobacco-related health inequities is key to California’s efforts to fight tobacco, our state’s number one cause of preventable death and disease.