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Views : 3,251,564
Genre: Science & Technology
Date of upload: Jun 15, 2023 ^^
Rating : 4.947 (1,744/128,772 LTDR)
RYD date created : 2024-04-28T02:46:46.392119Z
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YouTube Comments - 5,896 Comments
Top Comments of this video!! :3
I noticed that whenever Apple spokespersons discuss the dimensions of their devices they use the term "thin" and "thinness" and never "thick" or "thickness". For example: "It's only 17mm thin." This stands out to me and helps draw attention to the slenderness of the profile of any given item. The word choice has a Chik-fil-a-like "my pleasure" effect - they do things slightly differently and subconsciously create positive associations.
4.3K |
The first time I heard about "Spacial Audio" for air pods I was really confused because when they were explaining it it sounded a lot like 3d audio, but the name was so unique I thought it was something new and more advanced, and then I found out it was just 3d audio. Just shows how well their marketing works.
37 |
When you mentioned that thing about "control and not associating with terms that could have a negative effect", I was immediately reminded of what nintendo did with the NES back in the 80s. After the video game crash with Atari in the US, Nintendo's first console in the US market was never once referred to as a "game console", instead being called an "entertainment system" consisting of a "control deck" (the nes itself), making it more reminiscent of a vcr deck and not a console and "game paks", which were the games. Really interesting approach and as history showed, it really did work.
119 |
I used to work at Apple. There were words not spoken as a part of the lexicon. When MacBooks were having a bit of a trying time with heat, we could never refer to them as "laptops". We always referred to them as "notebooks". And our training team reported to Marketing so that messaging was unified across from customer to employee.
2.1K |
The WWE is notorious for this type of thing too. I always remember 'Superstars' (not wrestlers) always ending up at local medical facilities (not hospitals).
7K |
They do it internally, too. I remember when I worked at Apple very quickly they wanted me to replace words with ābetter versionsā. For example whenever I wanted to say āproblemā they wanted me to say āchallengeā and so onā¦
81 |
First time commenting on your video. Iāve also thought about their lack and additional vocabulary related to their products. You have a great thought pattern and do a phenomenal job of categorizing your thoughts. Well done sir and thank you!
16 |
This is spot on. But they do it so much, they've actually run out of words/ sub brands. "Apple Vision" used to be a monitor back in the day. And "Eyesight" (the weird CG eyes on the front of the headset) was the name of their webcam.
1.2K |
Lessons in Apple branding never go unappreciated. You do a great job Marques!
1.9K |
Well done for identifying all of these points. Youāre spot on and Iām so glad you made this well-delivered video. Words matter.
6 |
Great video! You put a lot of effort into this and it shows. Keep up the good work!
9 |
"Retina" is always one that was very noticeable to me. To me it was just a silly buzzword for an HD display, but I've heard people commenting that an Android phone doesn't have "Retina" even though the resolution might be better, so it obviously works.
759 |
Marques, your business insights and marketing/branding analyses are as interesting as your tech reviews. Please do more of these!
1.6K |
I always appreciate your carefully considered commentary, Marques. Thanks :)
3 |
This has to be one of the most insightful videos on business and marketing Iāve seen this year! Well done and keep them coming! šš½š„š„
16 |
This is SPOT ON. Absolutely loved this one, you explained scattered thoughts we all had, but never actually put them together
703 |
I really enjoy these videos, where he just sits in front of the camera and talks about a topic he likes
802 |
This is why your channel is so good.. this was an incredible breakdown of apple and why they are how they are
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This was great Marques, learned a lot about marketing in general. Thanks for sharing your insights.
1 |
@kenfrancis117
10 months ago
Forbidden Words: "We will make our products cheaper"
16K |