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10,383 Views • Premiered Jun 1, 2022 • Click to toggle off description
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit bankrobbermusic.com/. And you can send streaming demos to info@bankrobbermusic.com
4:06 Welcome
5:47 Bank Robber Music and what defines a sync agency
10:39 Organizing playlists in response to briefs
12:39 Partnering with record labels and publishing companies
17:00 Clearing the master and publishing rights
18:51 Pitching playlists, individuals songs and prioritizing certain artists
23:19 Breaking down the sync fees
38:07 Why artists should work with a sync agency
39:15 Business models of sync agents
44:05 Difference between sync libraries and exclusive agencies
47:36 Do artists have a say in where their song may get placed?
49:26 How to work with Bank Robber
52:52 Crafting the ideal email pitch
57:03 Final question
Subscribe to The New Music Business: aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): aristakeacademy.com/
Watch more discussions like this: bit.ly/3LavMpa
Connect with Ari’s Take:
Website: aristake.com/
Academy: aristakeacademy.com/
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Connect with Ari Herstand:
Website: ariherstand.com/
Instagram: instagram.com/ariherstand
Twitter: twitter.com/ariherstand
YouTube: youtube.com/ariherstand
Connect with Bank Robber:
Website: bankrobbermusic.com/
Instagram: www.instagram.com/bankrobbermusic/
Twitter: twitter.com/BankRobberMusic
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
Views : 10,383
Genre: Education
Date of upload: Premiered Jun 1, 2022 ^^
Rating : 5 (0/464 LTDR)
RYD date created : 2024-02-27T17:53:28.707747Z
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YouTube Comments - 34 Comments
Top Comments of this video!! :3
Ari’s Insight. The insight from working industry professionals is invaluable! Reminds me to stay focused on the MUSIC first instead of just seeking random sync placements.
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You’re not afraid to ask the hard questions and get tangible answers 🙌🏼 much respect
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Love it when you have sync people and music supervisors on! You've got one of the only in-depth resources of this part of the industry for when you're starting out!
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Great episode Ari, and guests, Lyle and Kyra!
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I like their honest, humbleness and sense of humour
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Ari your website has been very helpful. You make each complicated layer of the music industry much easier to understand.
And this video is extremely dope, very insightful. You always ask the right questions, the ones that are in my head...
Thank you for all the work you do! 🙏🤗
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Super helpful! ATA has helped us to be prepared, and with this in-depth information we have a better idea on who to pitch our first DISCO playlist to! Super grateful !The best thing we did was sign up with ATA! There’s payment options too. We’re ready to start pitching🙏🏼 Mahalo Ari🤙🏼🌺
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Thanks team. I really appreciate your work. I take a class in New Zealand which focuses on a basic industry overview. I use your vids a bunch!
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This was great, I'm excited for this journey
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Great session!
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Great video and a lot of helpful insight thanks so much. I'm a one man army here in Miami and the extra knowledge helps. Artist/Producer/Film
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I definitely appreciate this 💯 🎶 thank You 🙏
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Awesome info! Thanks!
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Your podcast is excellent 👍
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This was a fabulous interview. I really like their vibes! They both seem very genuine and sweet. It makes me feel less intimidated about the idea of reaching out to sync companies.
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Great content. I'll have to look into sync licensing for my music.
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Thanks for the video, Ari. Now I have a positive guitar song with a vocal. Do you know any good libraries for that style? Are there any libraries that only the chorus can be sent to (without other parts of song)?
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Really informative, thanks so much. 😎🥰🌍
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Thanks for posting! Great interview.
Maybe you addressed this and I missed it but I’m curious about timeline: I’m a music producer answering briefs with original music for commercials. When I see the deadline date, how long do they typically take to choose the song they want? The waiting game sucks and I just wanna know when I should give up on a particular brief. Especially it’s interesting to me when the due date is 10/16 but the the ad isn’t gonna run until March of 2024.
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@ArisTake
1 year ago
Use code NMB for 10% off Advanced Sync Strategies for Film, TV and Video Games ATA course: aristakeacademy.com/
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