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164,476 Views • Apr 17, 2023 • Click to toggle off description
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00:00 Who is Cassey Ho?
01:49 The first dollar
03:10 DNA of a viral short
04:27 Cassey Ho's first YouTube video
06:44 From merch to mega millionaire
08:08 From Fitness to Fashion
10:04 Thank you to Shopify
11:00 Which platform sells that most product?
12:22 Longform Horizontal vs Vertical Shorts
14:54 DNA of a viral product
15:52 How to sell in Target
19:27 Cassey Ho's advice for creators
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy
Views : 164,476
Genre: Education
Date of upload: Apr 17, 2023 ^^
Rating : 4.978 (36/6,413 LTDR)
RYD date created : 2024-04-24T17:45:25.007323Z
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YouTube Comments - 280 Comments
Top Comments of this video!! :3
I have never clicked so fast. I think I speak for most women on YouTube when I say I have spent more time with Blogilates than I have with MrBeast. I moved to LA too poor to afford a gym and Blogilates was one of the channels that got me in shape. During the pandemic her renown among my friend group exploded because the gyms were closed. She's a great YouTuber and great business woman and her workouts get you SORE. Go Cassey. 💯
530 |
Hi Colin and Samir 👋🏽 I’m a quiet viewer but HAD to comment on this one 😅. This episode by far was one of my favorites. I have LOVED seeing you guys highlight female entrepreneurs like Cassey & Michelle! THANK YOU 👏🏽
I had the privilege to sit in on one of Cassey’s team meetings and seeing how focused she is on her community and feedback is SO admirable! Her and Sam are a true power duo and I’m so thrilled you gave them a spotlight.
ABSOLUTLEY loved the way this video was segmented as a walk through through her day ✨✨✨✨
491 |
“It’s been nice going a full year without someone making fun of my body”. Wow. What a sentence. People suck
233 |
Cassey and Sam are such an inspiration! Amazing entrepreneurs, best in class creators and genuinely kind people. Who else here is a super fan?! 👏❤️
255 |
It's devastating that people so consistently tore her body apart while consuming her information. Ugh. I am so happy for her entrepreneurial success.
40 |
Can we all talk about how happy Cassy looks when talking about her brand? She truly made her dream come true through multiple passions. This really inspired me and made me think about how one way to do something, isn't the only way. Thanks for this great interview Colin and Samir!
96 |
You mentioned Cassey so many times before and it's great to see her here! Really love the home visit vibes - Colin petting the doggo, Samir in Popflex, Colin dropping the pancake and Cassey hopping in with the paper towel... Seems so raw and wholesome hearing Cassey's story in her home/office/cinema/kitchen/Target setting.
145 |
I started doing Blogilates videos around 2011-2012 and witnessing Cassey's journey through the years makes me near emotional. She's managed to grow so much and live her dream, all while nurturing a strong community around herself and her products. Truly inspirational!
4 |
I love her shorts about her products. I love how they cater to the community's needs. Cassie is so humble and comes across as so authentic and kind <3 we love to see it
6 |
Even though I don't care for fitness wear, I will always support a creator who LISTENS to what customers and potential customers would want. that doesn't happen very often. [even with the fact that she's a professional and knows what is needed while a lot of other fitness brands are created by inexperienced people] though I wish some commenters would stop being so negative about the prices and things they don't like when they're not even going to buy anyways even if made exactly to their liking. like it takes money to make the clothes/items and there needs to be enough people who wish for certain things for it be worth the cost and energy.
13 |
I watch 95% of YT videos at 1.25x speed but when you guys post, its always 1.0x. Watching the content is very enjoyable, thanks for what you guys do!
41 |
Cassey is such a legend! Always such an authentic and transparent person. Seeing her succeed is so inspiring, especially for AAPI as well <3
51 |
this is incredible I'm just a normal guy but her vids on YouTube caught my eye alot and the way she formats the problem to solutions is so effective she's truly amazing- absolutely thrilled of all the creators you continue bringing on.
66 |
This story is unbelievable! Yet extremely inspiring at the same time. Thanks guys!
103 |
Her story has always inspired me. The way her brand is able to integrate into her content is so cool and the sheer scale of her business is incredibly impressive. I hope to one day do something similar, I'm so glad you guys took a more in-depth look at her and her empire!!
37 |
She’s literally such an inspiration. I love her clothing and her ability to solve problems
22 |
loooove the cassey appreciation, she's the best. the hardest worker and so honest and consistent. it's kind of crazy to think it all started with a youtube channel.
20 |
Dudeeee this is probably my favorite Colin and Samir interview so far. Why?
1. The format was so good! Gave us more behind the scenes of Cassey’s business empire
2. Cassey is a YouTube OG!
3. Interviewing a creator who has pivoted their content
4. That brand integration was perfectttt
Also that car intro is bringing me back to old school Colin and Samir!
11 |
i love blogilates, she's been a big part of my fitness journey, and I AM SO HAPPY that she was able to expand her brand to target. It's really inspiring.
23 |
@blogilates
1 year ago
Thank you Colin and Samir for having me on your channel! You two are truly some of the BEST interviewers in the industry. You’re deep but casual, and just so sharp with everything you ask. It’s an honor to now have this mini docu-video! I truly enjoyed our day together. We gotta make pancakes again!! 🥞
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