Views : 14,224
Genre: Gaming
Date of upload: Dec 5, 2023 ^^
Rating : 4.859 (41/1,122 LTDR)
RYD date created : 2024-03-17T01:19:13.998955Z
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Top Comments of this video!! :3
I've worked in marketing for decades (not in gaming) and it sucks to see the word "marketing" get destroyed by criminals over the years. Real marketing is very simple: you make a valuable product that people actually want, you tell them about it clearly and transparently, give them a fair price, they buy it. What AAA gaming does in not marketing, it is not even sales, it is trickery and manipulation - very sophisticated mechanisms to lie and steal from customers.
Gamers: this is in your hands. Game companies act like this for one reason and one reason only: their customers are addicts. This is what happens when you serve addicts and aren't regulated. We have intense regulations in place about how you can conduct business in cigarettes, booze, gambling...but not video games. As long as there are millions of dummies out there which will help a company break even on some awful game, by stupidly preordering and letting themselves click "buy" in the store, letting themselves get hyped by streamers .. things will never change with the big public publishers. They are REQUIRED BY LAW as public companies to maximize profits.
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I feel some companies underestimate the effectiveness of âword of mouthâ advertising if they focus on making a product customers enjoy versus shoving it in everyoneâs faces. As a gamer/customer, I find far more value in what another gamer thinks about a new game, especially if our interests align or if they have played it.
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I think a lot of company forget that advertisement is supposed to be like shouting to people "hey look over here, i exist with my product that will be usefull for you" instead they are now like shouting "hey look over here, look how cool me and my product is!!!" while siphoning the fund from making the product usefull for the people to begin with....
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As you mentioned BG3: I first bought D4 and was massively disappointed since the game did not hold up to its marketing promises at all. I even felled cheated at, since there was a lot promotion from Youtubers also, which also did not hold water.
In contrast: BG3 had nearly no promotion at all -- only from content creators which basically operated on their own. And I would even spent double the money on BG3 -- because that game is so valuable to me -- very likely for me the best game I ever played.
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Artificial Virality is not equal to Organic Virality. What they are doing is trying to produce virality for the product via artificial measures, but just like the Baldur's Gate 3 example pointed out, organic virality (the way people tend to buzz about something they like/really like which leads to more reach for the product) trumps artificial virality.
Starfield is an example of modern Artificial Virality.
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I agree with your comments about marketing trying to reach the broadest possible audience. Also, the clip with Steve Jobs that you played made me think about the studios that used to be good (Blizzard, Bioware etc), and it struck me how true it is. To use Bioware as an example, after the main creative people left, the games seemed to begin losing sight of their core audience.
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Some note specifically on D4, because I played it a lot, before I gave up on it:
IMHO the devs did not even understand the maths behind the Diablo games. I played D3 before and it was rather good, but in D4 you get the impression, that the devs not even understand what they are up to with that they created. They released a big patch (notorious 1.1 patch), which basically made all but two character classes unplayable for me -- and those that remained, I did not want to play.
That was the deathblow for D4 for me. The devs not even considered to do something about it in season 1. In Season 2 there seems to be some improvement, but the main problem of D4 is that the itemization completely sucks --- and that is the basics for the whole Diablo formula.
The devs even showed their incompetence in the announcement for S2, where they did even some simple calculations wrong on the slides. How can anybody trust such incompetent people?
Those are not the devs that made D3 nor D2! Those are just some arbitrary people that where called to increase the value of the corporation!
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One thing I don't hear about enough is how long Baldurs Gate 3 was in Early Access. I think it was 2 or 3 years of early access. So BG3 was really being sold/reviewed for years. They spent years listening to players, updating the game, advertising the game and most importantly being paid for the game for years. BG3 didn't need microtransactions or a large advertising budget because Early Acess was all those thingsfor them.
Making great games ain't easy and takes lots of time, I keep hoping that more people understand that it takes so much time. Larian found a good way to monetize the time it took to make the game with their Early Access. If [;ayers can get more comfortable with paying studios to buy them more time we can get more games as good as BG3. That's really what microtransactions are trying to achieve, buying the studios more time.
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As someone who has been in the business world for decades now, take it from me, advertising/marketing/promotion/sales people deserve absolutely no respect nowadays at all. They all do exactly what you are describing.
We used to call it "Firehosing" - where you just pump massive quantities of advertising in to the domain and expect it to be effective.
We, the public, are not stupid. We recognize when you are attempting to manipulate us and we, with our exposure to a constant barrage of this crap, have learned to ignore it.
Example: Baldurs Gate 3 marketing was almost completely non-confrontational and it is one of the most iconic games of the year.
There is a reason why the 3rd Spaceship of the Golfgafrincham's was sent in to the sun.
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For me when it comes to monetization in games. I don't mind some QoL items as long as in the initial game I am given adequate amounts. I talk like character slots or stash and inventory space.
Like the way Guild Wars and Guild Wars 2 does it. Even POE does well. They most of the stuff they offer is cosmetic and will not change the game. I mean GW1 you were given 5 character slots. 1 for each of the launch characters. Storage was either 4/5 boxes. Then it was somewhere between $5 and $15 dollars for additional ones. Each expansion gave 2 new classes additional character slots, and the plus was with GW1 each expansion was its own game.
So in the end if you give me adequate amounts in the beginning. Then charge for additional I am fine with that. The difference is how much inventory management you have to do vs just buying more space.
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The last point you made really made me laugh because it's so true. I would buy ANY kind of DLC Larian decided to put out for BG3, no hesitation whatsoever. While I'm so picky about any sort of money I put into other games usually, and in particular any sort of micro monetization which I usually just straight up refuse.
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@LegendaryDrops
5 months ago
I love these comments and this community. Such a great discussion.
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