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44,233 Views ā¢ Feb 18, 2024 ā¢ Click to toggle off description
Join our Patreon to unlock the members-only series āTotal Take," vote on what we cover next, and more: www.patreon.com/thetake
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CHAPTERS
00:00 Intro
01:27 How influencers have to monetize their entire lives
03:13 Hiding the work of content creation is part of the job (& part of the problem...)
04:02 Emily in Paris & the problem of the already-rich influencer
06:33 Shows & movies getting to the truth through satire
07:52 Movies that unpack the darker side of influencer culture
09:31 Why influencing is just expensive & miserable for a lot of people in real life
13:12 Thinking about how to move beyond influencer culture / use socials for good
The Take was created by Debra Minoff & Susannah McCullough
This video was produced by Jessica Babineaux, written by Cassondra Feltus, narrated by Charly Bovina, and edited by Travis Martin
Views : 44,233
Genre: Film & Animation
Date of upload: Feb 18, 2024 ^^
Rating : 4.703 (107/1,332 LTDR)
RYD date created : 2024-04-21T11:49:41.594733Z
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Top Comments of this video!! :3
Given that the majority of writers who cover this topic don't know about or research this topic beforehand it's not surprising why it often falls flat with realism.
82 |
I can only imagine people who excessively rely on social media to give them wealth, succes and fame one day wake up to social media having seemingly been erased from existense in a split second and they realize they have and are nothing without their instantly gratifying but shallow social validation.
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Many kids want to be influencers because it is presented as glamorous and they don't understand how much work goes into it. When I was talking to my cousin I told him this: "Your mother still has to remind you to do basic shit like your laundry, your homework, and you think you have what it takes to run your own business? That's what being an influencer is. No one is going to tell you to get up and stream for 5 hours and get a total of three views every single day or write your scripts for you or find brands to partner with. Being your own boss also means holding yourself accountable." It's work to get in, work to stay in, there is no blueprint for any of it and the higher you climb the harder you have to work.
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I feel like itās also important to mention the sheer number of niches on social media - art, music, dance, animation, translation, gaming, editing, memes etc. Consistent virality, enough to live off, is difficult but not impossible to achieve in all of these areas, and often it doesnāt require sharing much of oneās personal life at all.
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Part of the reason we disparage influencers is that we view what they do as work without intrinsic value. What are they creating that's original? What community are they serving? What is their work ultimately FOR?
41 |
As someone who works a routine office job , and not on FB IG or tiktok this is all so alien to me.. šš
24 |
To be fair Movie Studios and Television stations have been doing this a long time making their actors or actresses appear richer than they actually are. They sell you the image of an actress or actor & not the reality. Influencers only hyerintensified this practice.
14 |
I think an episode of American Dad from a few years ago exemplified this real well. Hailey quits a seemingly dead end job to be a travel influencer and ends up having to get a hundred sponsors just to eat regularly.
9 |
One of my favorite things is that we didn't even realize at the time how Icarly and Carly was our first introduction into influencer culture. That show created an entire industry lol and it always showed the negative and positive sides of being an influencer or content creator (at least the original- couldn't bring myself to watch the remake). But even Carly didn't need the show for money- her dad footed the bill for her and Spencer's life, which included all their equipment and the killer apartment they filmed in (as well as all the free time and lack of stress that comes from not being poor). Hell even Spencer's lifestyle as an artist was only made possible because of their dad, otherwise he would've had to also get another job to support them.
Like with most things in life, it is infinitely easier to be an influencer as a career when you don't actually need to be an influencer as your career to make money. That speaks to the hardest part of it all which is that at any given time the entire industry, not just your brand, could collapse upon itself and then you're left up a creek without a paycheck should public opinion shift.
8 |
13:44 the educational aspect of yt is why im still here. Mama doctor Jones and Legal Eagle have taught me so much that i wish i learned in school
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Thank you for covering this topic because itās a bug bear of mine to see people who use the Internet as superhuman nerds or just brain empty things.
I know friends who are influencers and itās not just skincare and haircare. Itās also deadlines and brands and invoices.
23 |
I believe on one part, the derision from the writers of these characters is often that old thing of "working hard for your wealth" or "eating your bootstraps."
The perception that influencers seem to make money for nothing. Pretty-people and performers, sometimes both. You gotta look good to draw them in, and act like you've got a fun-personality to keep them in.
12 |
I make audiobooks instead of lifestyle vlogs and it makes me so happy!
10 |
Andrew Garfield in āMainstreamā feels like a must watch.
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My favourite fictional influencer has to be Carrie Bradshaw.
16 |
I love this video. Ive been āworkingā with content creation since 2014, quit my job 2020 because I earned as much on content creation as a ānormalā job, and 2023 was the year I finally started making a lot of money. That was 9 years of work, and now itās finally worth it.
Content creation is not magic, just because someone gets free stuff or travels doesnāt mean they can pay their rent.
3 |
Most influencers seem totally lonely and vapid. They are also exhausting. YouTube influencers are often exhausting as well.
4 |
In the late 1990's, when it started. It was more affordable. Then in the 2000's, when it became popular, you had to have some money. Then in the 2010's, you needed an educated and wealthy family and lawyers. Now in 2020's, most people can forget it. You would be better drawing and sculpting pots or writing.
3 |
@trinaq
3 months ago
It's ridiculous that Emily managed to become a successful influencer merely by posting a few images after barely using social media before this. It could only happen in fiction.
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