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š¬ Getting YouTuber or Streamer coverage in your games is really important nowadays, it can take your game from unknown to mega hit, like Vampire Survivors.
In order to learn how to get YouTubers to cover our games let's learn from those content creators themselves on what they look for when looking for games to cover.
If you follow these tips then your odds of getting coverage increase. Although also remember how all these tips are just multipliers that work on top of your game concept. The better your game's hook the more these tips help.
Links:
www.wanderbots.com/blog/how-i-find-new-games
howtomarketagame.com/2023/01/04/what-splattercat-aā¦
www.gamesindustry.biz/how-streamers-pick-games-an-ā¦
newsletter.gamediscover.co/p/how-streamers-pick-gaā¦
twitter.com/blitzkriegsler/status/1677341472104890ā¦
www.wanderbots.com/blog/quick-reference-checklist-ā¦
twitter.com/Wanderbots/status/1619756081181495297
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Views : 12,766
Genre: Education
Date of upload: Apr 27, 2024 ^^
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RYD date created : 2024-05-19T22:51:47.349072Z
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YouTube Comments - 97 Comments
Top Comments of this video!! :3
Something else to keep in mind is that some creators are picky about what types of games they play. For instance, someone who generally only plays FPS games might not respond well to a colony management simulator. Plenty of gamers cross pollinate, but it could be one reason why certain people reject you is they're just not into that type of game, even if the game itself is objectively fun and well-made and well-presented.
13 |
Wow this is really new but important info thanks for sharing
5 |
This was super insightful, definitely going to research further into this topic. Thank you so much!
3 |
Thank you for making videos on industry related dev stuff like marketing. Hope you make more as they are very insightful and useful. Cheers!
1 |
The content you produce is always amazing, thanks for supporting the niche. I genuinely think that your videos are being capped because not everyone knows Unity and C#, but marketing like this really reaches a broader audience.
1 |
Great suggestions. Surely going to apply it with my first steam game.
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Very informaitive video and I like the structure with overview/motivation, details, and summary. Also it might make life of YouTubers easier.
1 |
Since you have been trying differernt types of videos would love to see a 45 min focused programming session
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Pretty much sameas a developer Splattercat and Orbital potato + browsing game jams summary keeps me updated. Lately i only play the game if im supper interested about it which is actually a bad thing as it keeps me disconnected from the market trends and other players.
1 |
When it comes to emails I find if I go to cover a game it mainly has to match my content if not you're wasting your time also when looking to cover games I want to be on a level playing field with other creators, so a soft embargo I feel makes me want to cover it, because I always find a good exchange is early access. I would also say that with emails if you do the whole "Catchy title catchy title, now available" I will assume it's a mass spammed email and I've just been included on your spam list and I will ignore it. The best email I find are often straight to the point with the email title for example: Early Access for ItsJustJord, a new mascot horror similar to Poppy Playtime". Then I would click then the contents of the email should just be simple to the point and easy for me to get the key and find your socials. :)
12 |
Thank you for the marketing advice!
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Thank you so much for the tips! Very nice and info-packed video. Straight to the point. Well done ! :)
1 |
I've made a "game" a while back and posted it, no one will find it, and if someone does they will be greatly disappointed. :3
That aside, marketing scares me and that would probably be the end of the line even if I made a "good" game.
2 |
Thanks! That's a lot of useful information!
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Excellent and informative video
1 |
ā¤ great video, thanks for the info
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Really good advice! Thanks!
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Weird question, was your thumbnail background image made using generative ai? Cool to see it being used to improve workflow for youtubers aswell!
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I usually avoid any heavy HTML in my emails, especially if I send out to influencers. The most I would do is a lightweight image or gif. The last thing you want is your email getting removed by a junk filter. Besides HTML emails easily can look like spam. 95% of legit business emails I recevieve are plain text. Just my two cents.
1 |
@daniel3dart
3 weeks ago
NICE! This is a great look into this kind of marketing. CM is killing it with great videos. So glad he is covering so much to help get indie devs like me started.
14 |