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This Candyman Makes a Wonka-Style Candy Feast | WIRED
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1,116,961 Views • Dec 13, 2023 • Click to toggle off description
Candy maker Greg Cohen and the staff from Lofty Pursuits show the process of concocting new candy flavors by making a full meal out of round hardy candy. Using century’s old techniques, watch and see how Greg and the staff make a candy feast, including blueberry pie, apple cider, sweet corn and...vegan ham!

Try Lofty Pursuits candy for yourself at pd.net/
Hand made hard candy in Tallahassee, Florida.

Check out Lofty Pursuits YouTube channel here: youtube.com/user/loftypursuits

Director: Katherine Wzorek
Director of Photography: Charles ""C.B"" Lorch
Editor: Jeremy Ray Smolik
Talent: Greg Cohen
Line Producer: Joseph Buscemi
Associate Producer: Brandon White
Production Manager: D. Eric Martinez
Production Coordinator: Fernando Davila
Assistant Camera: Lee Berger
Sound Mixer: Adrien Mariner
Production Assistant: Cris Collins
Post Production Supervisor: Alexa Deutsch
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Additional Editor: Jason Malizia
Assistant Editor: Billy Ward

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Views : 1,116,961
Genre: Entertainment
Date of upload: Dec 13, 2023 ^^


Rating : 4.949 (374/29,113 LTDR)
RYD date created : 2024-05-04T13:15:33.765598Z
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YouTube Comments - 841 Comments

Top Comments of this video!! :3

@franbongard7710

4 months ago

The narration for this video is so emotive. The delivery is exquisite. This candy master has so much passion, a real story teller. Imagine working your whole life and loving what you do! Pure magic! So happy I watched this!

4.8K |

@Alacaelum

3 months ago

The WIRED team didn't say one word in this over his explanation, and I respect them for it. They let him tell his passion, and I felt it in every word he said, this is a man who dedicated his life to a craft and he loves every moment of it, the success, the failures, everything built who he is now.

435 |

@blunderbass851

4 months ago

These are exactly the type of people I expect to be candymakers. Wonderful job, and really fascinating video!! Feast for the eyes, too.

2.2K |

@arnoldrothsteinnyc

4 months ago

This dude is talented and I admire the antique hardware

1.3K |

@memberberry.

4 months ago

Ok, this is straight up BRILLIANTLY edited, it flowed better than most of the docs on Netflix. The ASMR sounds at the perfect times are EVERYTHING ❤

1.5K |

@themugwump33

4 months ago

Greg is making the world a better place. He’s like the Mr. Rogers of candy and just oozes goodness. Every child needs a man like Greg in their life.

1.1K |

@lenahajjar4746

4 months ago

Greg’s narration made me cry- he’s so passionate and it’s clear that his job is magic

657 |

@nelsonw8848

4 months ago

Congratulations to Lofty Pursuits and the team, so glad Wired is showing more people the wonders of Lofty Pursuits and their awesome YouTube channel.

349 |

@samuelbenzecry8561

4 months ago

This man’s passion is truly charming to hear. I wish I loved my job as much as he does.

383 |

@ran0427

4 months ago

This guy can go on about artificial flavoring for hours, utterly fascinating dude

245 |

@happymantis2860

2 months ago

As a Food Science major, I love all the food science in this video- chemistry, physics, flavor perception, and more! These candy makers have such amazing knowledge and skill, honoring traditional methods and equipment while also using innovative flavors and techniques! I liked learning about the pulled candy, how the air increases the surface area to make it more flavorful. I didn't realize that there wasn't much difference in its formulation other than the incorporation of air, because it looks so different!

37 |

@julianjazz7296

4 months ago

11:04 that's so cute <3 But seriously, this dude is an awesome presenter. Talks really clear, and with passion - so he really drew me in here.

145 |

@86fifty

4 months ago

Gosh, this guy really IS living his best life! Someone who's eyes can still light up with excitement describing what he's doing after so many years? It's a real treat to see :)

162 |

@maimajid3130

4 months ago

This man is the David Attenborough of candy

75 |

@LookingForLoo

4 months ago

I've bought some of Lofty Pursuits' candy online and I can confirm it's even better than it looks. Words can't describe it, you really can taste the love and craftsmanship that went into it. I can't recommend it enough <3

88 |

@Dreadfultime

4 months ago

This was absolutely incredible. What a trip! This guy needs his own movie.

124 |

@peterawesomeness1

4 months ago

Not two days ago I decided to get into the candy making business. Already made my first batch of Candy Canes. I always watched Lofty Pursuits and am amazed at Greg's attention to detail, creativity, and ingenuity. I just wanted a deeper look into their actual process for making rock, and it looks like the Universe said "yes, go make candy, and let Greg show you how". Thanks everyone involved for this.

57 |

@NOLASkaGuitarist

2 months ago

Glad to see LoftyPursuits getting some recognition. Been watching for the longest time. I used to do henna tattoos in this mall kiosk right outside a fudge shop where the workers would sing a cappella tunes and make fudge all day, so I like going to candymaking videos to bring be back.

11 |

@astrogallotron

4 months ago

I love the Lofty Pursuits channel, one day I will try one of their candies!

170 |

@TheLazyJAK

4 months ago

Never expected to see Greg on wired! Unexpected but beloved crossover. He deserves so much

47 |

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