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The Man Behind the Sidemen's $100M Empire
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793,246 Views • Aug 21, 2023 • Click to toggle off description
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Jordan's Podcast: @jordanschwarzenberger

00:00 Who is Jordan Schwarzenberger
2:41 Jordan’s background before managing the Sidemen
4:45 The 2016 Charity Match
8:01 The 2022 Charity Match
10:30 Building intergenerational fans
11:40 How Jordan became their manager
14:20 The Sidemen’s secret sauce process & Jordan’s pitch deck
16:50 Talent manager vs talent agent in the UK
18:30 How the Sidemen gave him a shot
20:00 How Jordan’s compensated
22:22 The Sidemen brand before Jordan
23:29 Tanya
24:50 Being a single-client management firm
27:25 How should smaller creators look at talent management?
28:54 Sidemen Sunday
30:30 Tanya
33:00 Treating YouTube with high end production values
36:00 Starting Sides
41:53 Feeling pressure after the Sides launch
47:20 Side+
53:20 Side+ pricing and revenue
56:40 Dealing with group dynamics
58:30 KSI’s success within the group
1:02:00 Friends vs colleagues
1:03:10 Evaluating new Sidemen ventures
107:29 What if YouTube itself fails?
1:09:00 Physical Sidemen experiences
1:11:29 The Sidemen org structure
1:13:44 Why Jordan’s not the CEO of the Sidemen
1:15:22 The health of the creator economy
1:21:50 Creator Inc. and the creator middle class
1:28:00 Long form content vs short form
1:30:30 Jordan’s advice for young creators
1:32:45 Jordan’s advice for Colin and Samir
1:37:15 What has Jordan learned about dealing with controversy
1:39:22 The future of the creator economy


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is
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Views : 793,246
Genre: Education
Date of upload: Aug 21, 2023 ^^


Rating : 4.967 (172/20,425 LTDR)
RYD date created : 2024-05-06T18:53:02.916046Z
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YouTube Comments - 407 Comments

Top Comments of this video!! :3

@LifeOfTom

8 months ago

This was a seriously interesting watch! :D

1.9K |

@easygaming8733

8 months ago

Being a Sidemen fan for about 3 years now, I've never heard of this man before

1.6K |

@GTCCards

8 months ago

Colin and Samir always amaze me with the quality guests, and quality INTROS!

902 |

@RadicalElder

8 months ago

You know what I love most about these interviews? I feel like they're almost catching me up on 10+ years of Youtube culture. I mean I know who the Sidemen are, I've seen plenty of their stuff, but I don't really think about them beyond some of their vids. The "learning by osmosis" of you guys talking about "this guy does this but other Youtubers have done that" and such is just so interesting. Things like this REALLY help newer creators so thanks!!

560 |

@jordanschwarzenberger

7 months ago

Thanks again for having me guys 🖤💛

21 |

@shaxxs

8 months ago

It's pretty safe to say Sidemen have to invite Jordan on their next Guestcast, he's very eloquent and really knowledgeable and interesting (I also wants a Guestcast with TP)

551 |

@amandabell7731

8 months ago

I am in my 40’s and I love the Sidemen I watch every Sunday with my Son. I educated a lot of my mum friends on what their children are watching and they are now also fans. Their content is that good you can’t help but like it x

340 |

@jasontichy9158

8 months ago

Jordan is incredibly knowledgeable and well spoken. Great guest!

200 |

@Evulnation

8 months ago

Whenever Samir talks, Colin just stares straight into the guest's eyes. Damn, tear right through em lol

32 |

@KitReacts

8 months ago

What a brilliant guy, Jordan is so knowledgeable for his age. One of the most genuine as well ❤

44 |

@andrewleese89

8 months ago

The transparency in this conversation is unreal. The last two videos + Tim Farris have been so good. I agree so much with what was said about the future of Colin & Samir and thought leadership. Can’t wait to see what’s coming next as I honestly believe these conversations you’ve had have given you a whole new perspective 😊

78 |

@justmrkhan

8 months ago

Perfect. This couldn’t have come at a time better than now. The quality is top-notch. Especially, the intro. Nailed it.

53 |

@andrewboryk3904

8 months ago

Just got to say, always appreciate how detailed you guys are with the chapters

33 |

@BenjiSelby

8 months ago

I appreciate how well-researched y'all are and the ability to be a fan among your peers. There's depth to the Sidemen and to have a peek behind the curtain was dope! Much appreciated!

63 |

@luislulu2.048

8 months ago

YES FINALLY! (Edit) • Guys this podcast was so real and informative. So many people don’t know about the UK space and to have Jordan shed light on it was so fresh to see! The way the Sidemen and the team operate is next to none! Thanks for this gem of a video! ❤️

193 |

@TechWampus

8 months ago

Colin and Samir Never Disappoint

66 |

@synergy04

8 months ago

Truly Amazing how the podcast was structured and how well Jordan was able to articulate on his insights. Was worth watching.

5 |

@hastings11

8 months ago

Colin and Samir just don’t miss. Such great interviewers! Big ups guys!

17 |

@AA-mk7yn

8 months ago

Im on of those fan that has grown up watching them and always supporting them. Constantly producing videos, merch and everything else that they do to its best. Ive bought their merch, tried the vodka and sides when i travelled to the UK. The brand is so huge that i basically planned the trip for the very slim and impossible chance of seeing them but i realise that they are at the point where people will fly over and actually try their stuff which shows how far their reach actually is. They make quality merch that ive worn for years and no hate to other creators but some creators just put out merch for revenue but they always dont care about the design or quality of such products. This has been a really great podcast to the insight of Sidemen for the past few years. I appreciate how detailed and how well colin and samir were prepared for the interview. You have earned yourself a new subscriber. This is actually the first time ive watched a podcast from the start to the end.

6 |

@abrojosaputro

8 months ago

This is definitely my favorite episode so far, so many interesting insights. Thank you Colin and Samir!

2 |

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