This one marketing campaign made fun of every person but still everyone loved it!
In an ordinary mall of Mumbai there was a shelf in middle with 87 wooden objects. And besides it there was a banner saying "the free store, it's free if you can take it!"
Why wouldn't everyone want a free thing? So whoever was passing through the store started taking away those objects but just like Thor's hammer, picking those things up felt impossible.
Everyone was confused about what's going on?!
Later, when people again tried to take those things the free store banner changed to "fevicol the ultimate adhesive"
Here's the whole story, before the opening time of mall fevicol had put this shelf intentionally in middle of that mall. All of 87 wooden objects were joined to that shelf using fevicol, and even the free store challenge was given by fevicol.
At the end of the day, all of those 87 items were still there on the shelf without moving an inch, which proved fevicol is the best adhesive brand in India!
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7 months ago
FEVICOL STOCK 📈
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