Chart of the Week Insights
39 videos • 19 views • by Borrell Associates Inc
1
Fall 2022 Chart 1: 22% Broke Their Ad Budgets in 2022
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2
Fall 2022 Chart 2: Local Ad Buyers Plan for 2023
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3
Fall 2022 Chart 3: Percent of Gross Revenue Spent on Advertising
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4
Fall 2022 Chart 4: What Local Agencies Find Most Effective
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Fall 2022 Chart 5: 10 Types of Media On The Move in 2023
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[Private video]
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7
Fall 2022 Week 6: Where TV Buyers Plan to Cut
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8
Fall 2022 Chart 7: Why Advertisers Keep Buying Direct Mail
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9
Fall 2022 Chart 8: Amazon Advertising Makes Local Inroads
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10
Fall 2022 Chart 9: Where Local Ad Buyers Get Their Digital Fix
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11
Fall 2022 Chart 10: Who's Cutting Broadcast TV Advertising?
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12
Summer 2023 Chart 1: How Retailers Are Changing Their Media Mix
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13
[Private video]
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14
Summer 2023 Chart 2: Local Marketing's 2023 Popularity Ranking
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15
Summer 2023 Chart 3: What Local Ad Buyers Are Favoring This Year
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16
Summer 2023 Chart 4: What's on Local Ad Buyers' Hit List Right Now
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17
Summer 2023 Chart 5: Most-Used Digital Services by Local Businesses
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18
Summer 2023 Chart 6: In Local Markets, How Big Are the Big 3?
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19
Summer 2023 Chart 7: 30% of Local Ad Buyers Use TV, OTT, or Both - Here's the Breakout
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20
Summer 2023 Chart 8: Ad Usage and Spending Matrix (SEM Rules)
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21
Summer 2023 Chart 9: Who's Buying OTT in 2023?
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22
Summer 2023 Chart 10: What's Hot for Local Ad Agencies
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23
Chart of the Week - Winter 23: #1 Media Effectiveness Rankings
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24
Chart of the Week - Winter '23: #2 DIY vs Local Reps
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25
Chart of the Week - Winter '23: #3 Advertisers' Wish List
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26
Chart of the Week - Winter '23: #4 Insights on Event Marketing
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27
Chart of the Week - Winter '23/'24: #5 Where Agencies See Interest
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28
Chart of the Week - Winter '23/'24: #6 Local Advertisers Warm Up To A.I.
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29
Chart of the Week - Winter '23/'24: #7 What Local Advertisers Spent on Facebook in '23
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Chart of the Week - Winter '23/'24: #8 The Increasing Budgets in 2024
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31
Chart of the Week - Winter '23/'24: #9 Why Advertisers Try New Media
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32
Chart of the Week - Winter '23/'24: #10 Blue Moons for Ad Agencies
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33
Chart of the week - Summer 24' : #1 Local Ad Buyers Best Sources for New Customers
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34
Chart of the Week - Summer 24': #2 Local Media Matrix: Usage and Interest in 2024
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35
Chart of the Week - Summer 24': #5 What's Hot in the 2024 Media Mix?
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36
Chart of the Week - Summer 24': #7 Are Ad Buyers Yearning For a One-Stop Shop?
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37
Chart of the Week - Summer 24': #8 Why Advertisers Might Not Use a One-Stop Shop...
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38
Chart of the Week - Summer 24': #9 Four Social Media Platforms Sit in the Red Zone
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39
Chart of the Week - Summer 24': #10 Event Promotions Are Most-Used Social Format
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