06:52

EPISODE 70: New Business Barometer Reading: Fidgety

01:06

Chart of the Week - Summer 24': #10 Event Promotions Are Most-Used Social Format

01:32

Chart of the Week - Summer 24': #9 Four Social Media Platforms Sit in the Red Zone

04:41

EPISODE 69: SMBs Love Digital But Hate the Time it Takes

01:13

Chart of the Week - Summer 24': #8 Why Advertisers Might Not Use a One-Stop Shop...

01:12

Chart of the Week - Summer 24': #7 Are Ad Buyers Yearning For a One-Stop Shop?

06:32

EPISODE 68: Why Advertisers Won't Buy Digital Services from Media Cos.

02:06

Chart of the Week - Summer 24': #6 Email Rules in the Ad Sales Process

01:47

Chart of the Week - Summer 24': #5 What's Hot in the 2024 Media Mix?

06:38

EPISODE 67: AI Surprise, Part 2: For Advertisers, ChatGPT is a Heavenly Scribe or Beelzebub

01:10

Chart of the Week - Summer 24': #4 Geofencing: What They Spend, Where They Buy

01:48

Chart of the Week - Summer 24': #3 The Lowdown on Digital Marketing Services

07:28

EPISODE 66: AI Surprise, Part 1: Nearly Half of SMBs Already Use It

01:25

Chart of the Week - Summer 24': #2 Local Media Matrix: Usage and Interest in 2024

01:41

Chart of the week - Summer 24' : #1 Local Ad Buyers Best Sources for New Customers

07:34

EPISODE 65: The Skinny on SMBs and Short-Form Video

07:40

EPISODE 64: Getting Inside SMBs' Heads on the Economy & Ad Budgets

07:07

EPISODE63: TikTok Now Sits Atop Social Media's 'Buying Funnel'

05:25

EPISODE 62: Are You Smarter Than Your Advertisers?

06:00

EPISODE 61: The Big Reveal: Why the Vast Majority of Advertisers Aren't (Yet) Buying OTT (Part 2)

06:01

EPISODE 60: ODD Things from OTT Buyers (Part 1)

07:29

EPISODE 59: Local Ad Buyers' Crystal Ball Turns Rosy

05:47

EPISODE 58: Ad Buyers Love Cross-Promotions, But Local Media Seem AWOL

05:53

EPISODE 57: How Inflation Affects SMBs' Marketing Plan (in a Good Way!)

01:59

Chart of the Week - Winter '23/'24: #10 Blue Moons for Ad Agencies

06:51

EPISODE 56: Where SMBs Get Their Marketing Smarts

01:19

Chart of the Week - Winter '23/'24: #9 Why Advertisers Try New Media

01:15

Chart of the Week - Winter '23/'24: #8 The Increasing Budgets in 2024

05:59

EPISODE 55: Advertisers' Hot Topics in 2024

01:20

Chart of the Week - Winter '23/'24: #7 What Local Advertisers Spent on Facebook in '23

01:20

Chart of the Week - Winter '23/'24: #6 Local Advertisers Warm Up To A.I.

05:17

Episode 54: Corey's Back! And He Brought His Brother...

01:03

Chart of the Week - Winter '23/'24: #5 Where Agencies See Interest

01:16

Chart of the Week - Winter '23: #4 Insights on Event Marketing

01:40

Chart of the Week - Winter '23: #3 Advertisers' Wish List

01:24

Chart of the Week - Winter '23: #2 DIY vs Local Reps

02:00

Chart of the Week - Winter 23: #1 Media Effectiveness Rankings

01:19

Summer 2023 Chart 10: What's Hot for Local Ad Agencies

01:14

Summer 2023 Chart 9: Who's Buying OTT in 2023?

01:05

Summer 2023 Chart 8: Ad Usage and Spending Matrix (SEM Rules)

01:07

Summer 2023 Chart 7: 30% of Local Ad Buyers Use TV, OTT, or Both - Here's the Breakout

01:10

Summer 2023 Chart 6: In Local Markets, How Big Are the Big 3?

01:16

Summer 2023 Chart 5: Most-Used Digital Services by Local Businesses

01:09

Summer 2023 Chart 4: What's on Local Ad Buyers' Hit List Right Now

01:06

Summer 2023 Chart 3: What Local Ad Buyers Are Favoring This Year

01:23

Summer 2023 Chart 2: Local Marketing's 2023 Popularity Ranking

01:23

Summer 2023 Chart 1: How Retailers Are Changing Their Media Mix

01:45

Borrell Miami 2024 - Be There

05:45

Episode 53: Which Social Platform is Best at Driving Traffic? (Nope, Not FB)

05:46

Episode 52: A Crack in Social Media's Veneer

06:00

Episode 51: Crazy As It May Seem, GenZers Are Into 'Local News'

03:50

Episode 50: Targeted Ads, Part II: Why Is Direct Mail Losing Out?

04:26

Episode 49: SMBs Go Neutral: Canary in Coal Mine, or Prepping for Party?

03:51

Episode 48: Lots of Ways to Target Ads, But These 2 Hit Bullseye

04:38

Episode 47: Look Who's Increasing Radio Budgets

01:48

Fall 2022 Chart 10: Who's Cutting Broadcast TV Advertising?

00:50

Fall 2022 Chart 9: Where Local Ad Buyers Get Their Digital Fix

05:03

Episode 46: Probing the Mindset of OTT Buyers

01:20

Fall 2022 Chart 8: Amazon Advertising Makes Local Inroads

01:15

Fall 2022 Chart 7: Why Advertisers Keep Buying Direct Mail