Basic Technical Skills
16 videos • 2,583 views • by FMCG Academy
All the basic technical skills across all areas of expertise
1
Brand Mission, Vision, Positioning, Personality & Identity...
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2
Basic FMCG Product P&L
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3
How to Analyse a Category (FMCG)
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4
How to manage your agencies and partners?
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5
6 Key factors that influence ranging/listing with grocery retailers
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6
How to write a Brand Strategy or Plan ?
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7
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8
Best Metric to measure Brand Strength
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9
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
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10
How to Calculate Retailer Margin and Mark up in 65 seconds?
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11
How to Explain a Short Term FMCG/CPG Sales decline?
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12
What is a Marketing Strategy?
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13
What are Private Label Brands? in 42 seconds
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14
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
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15
Price Elasticity of Demand
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16
How Retailer Margin impacts Consumer Price? Using a simple P&L
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