02:43
You don't need to Advertise during a Recession.
04:49
Why FMCG / CPG Startups fail?
02:42
What is Brand Positioning? Essentials and Example in 160 seconds
03:29
How Retailer Margin impacts Consumer Price? Using a simple P&L
00:46
The 5th P of Marketing
02:07
Price Elasticity of Demand
00:58
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
00:43
What are Private Label Brands? in 42 seconds
04:09
What is a Marketing Strategy?
03:16
Marketing Strategies FMCG/CPG Course Overview
02:40
What is the Average day of a Brand Manager in FMCG/CPG?
02:20
How to Explain a Short Term FMCG/CPG Sales decline?
01:05
How to Calculate Retailer Margin and Mark up in 65 seconds?
03:48
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
01:32
Product Substitutability (from Pricing Strategy Course)
03:09
How do CPG / FMCG companies forecast volume for a new product?
05:13
Social Media, Shampoo and the 'False Truth Bubble'
00:46
How to Price Consumer Goods (FMCG)?
04:03
Pricing Strategy for Consumer Products (FMCG) Overview & Course Structure
02:16
Best Metric to measure Brand Strength
06:17
What is a Consumer Pricing Strategy
04:25
CEOs simple guide to evaluating digital & social media vehicles
11:42
How to write a Brand Strategy or Plan ?
11:39
6 Key factors that influence ranging/listing with grocery retailers
07:06
How to write a brand positioning statement?
12:38
How to manage your agencies and partners?
09:59
Writing a Brand Vision
26:13
How to Analyse a Category (FMCG)
05:01
8 mega FMCG / CPG Trends, #2 Speed of Social Media
05:01
8 Mega FMCG / CPG Trends #1: Big Data
05:34
Product P&L Incorrect unit sales assumptions
07:06
P&L Impact when retailer wants higher margin
06:04
Product P&L Changing weeks on Promotion
06:46
Writing A Brand Mission
06:58
Impact of changing Shelf and Promo Price on Product P&L
06:00
Brand Mission, Vision, Positioning, Personality & Identity...
07:13
Impact of Increasing Wholesale Price on Product P&L
23:29
Basic FMCG Product P&L
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About
Learn Marketing, Brand & Category Management to get ahead in the FMCG/CPG industry.
FMCG Academy is a New Zealand based global e-learning organisation. Established by Vikram Khanna, a skilled consumer marketing and category management professional with an MBA and 20+ years of experience growing global FMCG/CPG brands.
Apart from e-learning videos FMCG Academy on YouTube occasionally posts videos on topical issues impacting the global FMCG / CPG industry.
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