Brand Management
24 videos • 4,237 views • by FMCG Academy
1
Brand Mission, Vision, Positioning, Personality & Identity...
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2
Writing A Brand Mission
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3
How to Analyse a Category (FMCG)
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4
Writing a Brand Vision
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5
How to write a brand positioning statement?
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6
How to write a Brand Strategy or Plan ?
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7
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8
CEOs simple guide to evaluating digital & social media vehicles
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9
Best Metric to measure Brand Strength
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10
Social Media, Shampoo and the 'False Truth Bubble'
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11
How do CPG / FMCG companies forecast volume for a new product?
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12
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
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13
How to Calculate Retailer Margin and Mark up in 65 seconds?
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14
How to Explain a Short Term FMCG/CPG Sales decline?
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15
What is the Average day of a Brand Manager in FMCG/CPG?
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16
Marketing Strategies FMCG/CPG Course Overview
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17
What is a Marketing Strategy?
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18
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
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19
The 5th P of Marketing
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20
How Retailer Margin impacts Consumer Price? Using a simple P&L
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21
Why FMCG / CPG Startups fail?
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22
Why FMCG / CPG Startups fail?
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23
You don't need to Advertise during a Recession.
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24
Defining FMCG Brand Management
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