Listening today. Learning for tomorrow. Researching young people ages 13 to 25. As a nonpartisan, nonprofit organization, we deliver accessible social-scientific research on the newest generations.

We research young people to know them better. We listen intently to the ways young people themselves articulate their identities, experiences, and sense of meaning, connection, and purpose. We prioritize excellence and integrity in empirical data collection.

We share what we learn. Serving young people starts with knowing who and where they are. We make our findings accessible so that others—from teachers to faith leaders to parents to policymakers—can take their own next steps, backed by social science.

We track generational trends to understand what’s next. Our core focus on young people ages 13 to 25 lets us preview the early edges of social trends that will impact our shared world for generations to come. We pay attention to changing landscapes of meaning, identity, and community.