Picnic is the online supermarket that delivers all your groceries to your home for free. In the Picnic app you will find the exact same groceries as in the supermarket, but for the lowest price.
Picnic was founded in 2015 by entrepreneurs Joris Beckers, Frederik Nieuwenhuys, Michiel Muller and Bas Verheijen. Later, Gerard Scheij also came on board.
In September 2015, Picnic launched in Amersfoort with only four delivery cars. Now, there are about 800 cars driving around in more than 70 Dutch towns. With hundreds of thousands of customers and a monthly expansion to new cities, Picnic was named the fastest growing company in the Netherlands in 2019.