SIGN CHINA, founded in 2003, Guangzhou, has grown steadily over 20 years to become the 'Oscar' event of global sign industry. The exhibition attracted buyers from 100+ countries for 13 consecutive years before the pandemic. In 2015, SIGN CHINA expanded to Shanghai, holding annual events in Shenzhen and Shanghai since 2019. These exhibitions were highly successful, earning industry recognition and attracting buyers from around the world.