Business owners can add their listings to Google, as well as edit or delete existing listings, by visiting Google Places. Business owners can specify a wide range of information regarding their business ( e.g. business category, photos, opening hours, description) and, in the U.S., even add printable coupons. New individual listings require verification via the phone, text message or a physical mailer. Google Places business listings are for businesses with physical locations and/or for those that serve a specific geographic area.