07:45
Reduce D1 Churn With In-Game Audio Ads
41:36
The Truth About Creatives Testing
42:04
How Indiaâs Largest eSports Platform Convinces Global Brands To Buy Into Games
34:24
Why Working With Experienced Talent May Be The Best Investment For Your Brand
43:51
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
12:08
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
31:51
How AI-Powered Appier Delivers Value To Clinch Conversions
47:09
Designing For The Future: Tech, Inclusivity, And Authenticity
33:12
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
31:58
Tough Love On Your Tech Stack And Concrete Advice On âAampingâ Up Your Customer Comms
18:44
The Nonprofit Amplifying The Voices Of Women In AI
17:36
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
16:48
Destroying Deepfakes In Three Simple Steps
24:45
Game On: How Copper Banking Levels Up Financial Literacy
18:50
Why CTV Deserves A Spot In Your Marketing Mix
15:39
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
14:19
Perfecting Performance Marketing In 2024 And Beyond
22:47
Breaking Down The Aarki Rebrand
20:58
Helping Non-Gaming Apps Climb Rank In The App Stores
08:36
How AppSamurai Attracts High-Value Players
36:31
Aligning Metrics For Value, Not Vanity With Vernesa Äutuk
42:05
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
34:54
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
32:51
The App Behind The Viral Barbie Campaign With PhotoRoomâs Lauren Sudworth
22:49
The Profitable Channel Youâre Probably Missing Out On With iHeartMediaâs Gayle Troberman
02:37
Bringing Product And Marketing Together With Dow Jonesâ Andrew Rauner
24:08
Transform Your Appâs Retention And Engagement with Aampeâs Head of Growth, Jim Laurain
30:21
CTV: Create a Compelling Channel for Brand Traffic with Arthur Querou and Gijsbert Pols.
19:32
Now You Can Stop App User Churn Before It Starts â Adikteevâs Kate Lovejoy Shares How
20:57
AI-Powered Marketing Solutions To Drive Business Goals With Appierâs Fiona Lin Ferrier
23:01
Customer Relationship Building 101: A Conversation Between Kongregate And Smadex
40:03
From Value Mapping To Predictive Modeling With InMobiâs Dharak Desai
44:52
Enote: "A holistic approach to a digital future in sheet music"
04:24
Digital Turbine has done it again, revealing which apps have BRAG-ging power
31:18
Increases Productivity 10x with Sofy.AI
31:09
Growth Means Retention with Adam Lovallo MAU Vegas
27:12
How to Keep Players Engaged
23:50
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey Kazakov
37:00
M2Catalystâs Taps Crowdsourcing & Customer-Centricity To Grow Active Users
41:32
Information IS Power: How Fintech App Koinworks Simplifies Customer Education To Grow Retention
33:27
The Secrets Behind Effective Facebook Ads with Tim Hyde, CEO and Founder of TWH Media
27:05
AI-Driven Analytics To Optimize Your Video Ads
24:50
How Storyly Helps Brands Tell Their Stories More Effectively
27:40
How You Get Your App Onto The Infinite Growth Loop with Mick Rigby Yodel Mobile
27:15
How To Make Your Marketing More Human And Reveals the UGC Stack
28:05
Personalizing Experiences To Grow Revenue & Retention from Ignacio Carrillo-Batalla, CTO at Yummy
25:35
How Working With Influencers Fuels App Installs & Brand Engagement
27:29
How Press Sports Harnessed Real Community And Relevant Communications To Build âTikTok For Athletesâ
27:26
Bootstrapping Your Way to One Million Downloads
28:21
Marketers' Biggest Data Mistakes and Opportunities
28:49
How Marketers Can Survive The App-ocalypse
24:52
Lessons in the Power of Brand Story-telling
26:51
Mobile App Video Have 5 Seconds to WOW : Peter Fodor AppAgent
32:51
How Brands And Retailers Can Win With Hyper-Personalization
24:46
Trust and Empathy Directly Boost App Engagement and Retention.
33:25
Surprising Alternatives To Grow Your Gaming App with Martin Macmillan Pollen VC
30:58
How Marketers Can Personalize Paywalls To Drive Subscriptions
34:04
ConsultMyAppâs Mike Rhodes Shares Strategies For Becoming A Revenue Machine
29:02
Lessons From The Gaming Industry On Creating Viral Hits That Build Communities
31:35
How Marketers Can Match Up With Influencers To Elevate Brand & Revenues
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About
In The Groove with Peggy Anne Salz tracks the edgy marketers & cool companies on the cutting edge of impactful trends & innovative solutions. From PocketGamer, GamesCom, MAU Vegas, E-Commerce Expo Berlin, App Promotion Summit, UA Society & more, Peggy tours the globe, bringing you the latest & most exciting lessons & learnings from growth leaders in the mobile marketing, m-commerce, & tech scenes, so you can keep up to date at your leisuređ
In between traveling & meeting industry leaders, Peggy produces a variety of client work. These resources include ebooks, whitepapers, webinars, podcasts & video shows to educate marketers on the latest mobile & app trends, customer engagement & experience & show how brands & businesses can grow sustainably through values-driven marketing & CX innovation.
Top 100 Influencer, compelling speaker in mobile marketing, 9-time author, Forbes Senior Writer, guest contributor for a variety of leading media outlets, including Mobile Marketing Magazine
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