Incredible Rural Himachal is an initiative aimed at bringing into focus the natural beauty that the countryside of Himachal is blessed with. It identifies clusters where rural tourism can be encouraged with authentic home stay experiences, where you can get a true feel of Himachal life, culture and cuisine. Even the remotest villages are well connected by roads and basic amenities, making them accessible to exploration. HPTDC, along with YES Bank, are promoting the initiative to cover maximum audience. It has Partners Advertising, a Chandigarh based company that is well versed with Himachal Tourism, at the helm of promoting the campaign.