UP is the rainbow land where the multi-hued Indian Culture has blossomed from times immemorial. UP, has been the area of activity of historical heroes likeтАУ Rama, Krishna, Buddha, Mahavira, Ashoka, Harsha and Mahatma Gandhi. The heartland of agrarian activities Uttar Pradesh is not only known for its rich glorious past but also it has contributed in the making of modern India. Lucknow Doordarshan the 7th Kendra came on the television map of the country on 27th of November 1975. Since its inception the Kendra has made significant contribution to accelerate socio-economic development and in promoting national integration & communal harmony, art & craft, artistic & cultural activities, games & sports etc. Being a Public Broadcaster it strives to carry messages in its Programmes on means of information technology, population control & family welfare, preservation of environment & ecological balance, highlighting the need of social welfare measures for women, children & less privileged.