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The purpose of your channel description is to tell your audience what your content is about in a concise way. You should also consider adding your publishing frequency, the key topics of your content, the types of videos you create, etc.
Now, weโll discuss some of the best practices of creating YouTube channel descriptions.
Keep your description brief and specific. Consider your audience while writing it and only include the information you think will be helpful to them.
Your channel description is part of your brand. Make sure to keep your brand consistent. Pay attention to your brand personality, voice, style, etc.
The first 120-130 characters of your description are displayed in YouTubeโs search results, so make sure tterms your viewers use to find the information they are looking for. Besides, you can add those keywords as your channel tags.