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About
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (9th edition, 2022), Essentials in Services Marketing (4th edition, 2023), and Intelligent Automation: Welcome to the World of Hyperautomation (2021). For free downloads of his recent work and selected book chapters see www.researchgate.net/profile/Jochen_Wirtz and follow his work on LinkedIn (www.linkedin.com/in/jochenwirtz)
7 February 2014
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