VOICE is an acronym for Voluntary Organisation in Interest of Consumer Education which has pioneered the protection of consumers in India. Over the years, VOICE has been representing consumers and protecting their interests with policy-makers, the judiciary and statutory regulatory bodies. From 1991 onwards, VOICE has been spearheading an independent and non-partisan programme on “comparative testing of products” with the technical support of Stiftung Warentest of Germany. Its activities have been supported by the government of India’s Ministry of Consumer Affairs besides other ministries and departments. VOICE has among its stakeholders many reputed Indian and international organisations supporting social causes over and above individuals, academicians, professionals and volunteers who work relentlessly to educate consumers and make them aware of their rights. It also runs a legal help desk for consumers.