Mental Health Action Day
Introducing 877-HEY-RARE — our feel-good phone line! #MakeAGoodCall #RareBeauty
If you could make one mini Rare Beauty product, what would it be? #rarebeauty #rarebeautyminis
If only you could smell the sparkling lemon zest, jasmine, and cashmere wood through the phone 🤳🏼
it's in stock online rn @Sephora too 🫢 #rarebeauty #rarebeautybrowgel #browgel #sephora
Get 20% off when you bundle 3 of your faves from the Find Comfort Body Collection on RareBeauty.com
Soft Pinch Luminous Powder Blush💥Available NOW on the @Sephora app. Everywhere else 3/28!
NEW Soft Pinch Luminous Powder Blush is available early on the @Sephora app today 📱 #rarebeauty
HYPOTHETICALLY…what would happen? #rarebeauty #selenagomez #newrarebeauty #newproductalert
SOMETHING IS COMING. MARCH 28. #rarebeauty #selenagomez #newatrarebeauy
this is me finding comfort if you even care #rarebeauty #findcomfortbodycollection
NEW Find Comfort Body Collection is available online now 🍋🤍✨☁️ #rarebeauty #shorts
NEW Find Comfort Body Collection available now on the @Sephora app 📱 #rarebeauty
☁️🤍✨🍋 NEW Find Comfort Body Collection avail 12/18 on the @Sephora app #rarebeauty
NEW Find Comfort Body Collection ☁️ Get it 12/18 on the @Sephora app #rarebeauty
SOMETHING NEW FROM RARE BEAUTY?! #rarebeauty #comingsoon #shorts
@Sephora is donating 100% of Rare Beauty sales to the Rare Impact Fund today (Oct. 10th!)
On World Mental Health Day @Sephora is donating 100% of Rare Beauty sales to the Rare Impact Fund
WHO WAS THERE FOR THIS? @selenagomez #rarebeauty #shorts
NEW Rare Beauty Brow Harmony Flexible Lifting Gel available 8/15 only on RareBeauty.com. #shorts
Viral Selena Gomez graphic eyeliner look with the Perfect Strokes collection #rarebeauty #shorts
NEW Stay Vulnerable Glossy Lip Balm in Nearly Petal from the Fresh & Dewy duo #rarebeauty #shorts
Me every time I apply NEW Perfect Strokes Longwear Gel Eyeliner #rarebeauty #shorts
NEW Fresh and Dewy Lip & Cheek duo available now @Sephora & RareBeauty.com. #shorts
NEW Rare Beauty Gel Eyeliner + Brow Pencil available now @selenagomez #rarebeauty #shorts
NEW Rare Beauty All of the Above Eyeshadow Stick in Contentment. #rarebeauty #shorts
NEW Rare Beauty Brow Harmony Precision Pencil in Deep Brown. #eyebrowtutorial #rarebeauty #shorts
Founder @selenagomez shares Rare Beauty’s NEW Fall 2023 Collection! #rarebeauty #shorts
NEW RARE BEAUTY COLLECTION 🫢 Launching July 6th. #rarebeauty #shorts
Rare Beauty’s Positive Light Tinted Moisturizer is back in stock—run, don’t walk 🏃♀️ #rarebeauty
Rare Beauty’s viral Positive Light Tinted Moisturizer is back in stock! #rarebeauty #shorts
Rare Beauty’s Positive Light Tinted Moisturizer is back! One of @selenagomez’s faves 🫶 #rarebeauty
Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen is BACK! #rarebeauty
@selenagomez when Perfect Strokes Universal Volumizing Mascara launched in 2021 😭 #rarebeauty
When Alex Russo said she was “Gonna sit around and read magazines…” I felt that #rarebeauty #shorts
Spring/Summer Glam Makeup Look with new Rare Beauty ✨ #rarebeauty #shorts
Have you tried the NEW Soft Pinch Tinted Lip Oil by Rare Beauty!? @selenagomez #rarebeauty #shorts
On a nice romantic date with myself, don’t text #rarebeauty #shorts
Perfect Strokes Universal Volumizing Mascara is like a magic wand for eyelashes🪄#rarebeauty #shorts
Grab your summer shade of tinted moisturizer at the @Sephora Savings Event ❤️ #rarebeauty #shorts
Comparing all of Rare Beauty’s lip products 💄 #rarebeauty #shorts
Two NEW Rare Beauty Soft Pinch Liquid Blush shades in Virtue and Worth ☺️ #rarebeauty #shorts
Warm Wishes Effortless Bronzer Stick in one of the 3 new shades—Bright Side ☀️ #rarebeauty #shorts
Soft Pinch Tinted Lip Oil in Accepting paired with berry eyeshadow 🍓#rarebeauty #shorts
NEW Rare Beauty Soft Pinch Tinted Lip Oils are here! #rarebeauty #lipoil #shorts
Founder @selenagomez introduces the NEW Rare Beauty Soft Pinch Tinted Lip Oil #rarebeauty #shorts
Rare Beauty’s Warm Wishes Effortless Bronzer Stick in Good Energy ☀️ #rarebeauty #shorts
NEW Rare Beauty Soft Pinch Tinted Lip Oil available now! #rarebeauty #shorts
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About
Founder Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. Rare Beauty is about accepting who you are – and finding the beauty in your imperfections.
Rare Beauty is more than a beauty brand.
Our mission is to shape conversations around beauty, self-acceptance, and mental health. We will work to help people get more access to support and services. We want to help people feel more authentically connected to one another and less alone in this world.
We are just getting started. This is makeup made to feel good in—let’s do this together. Only at Sephora and RareBeauty.com. 1% of all sales go to support mental health.
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