This channel maintains videos that illustrate research findings in Human-Computer Interaction -- marketing analysis, opinion mining and lexical affect sensing, social simulation, cultural analysis. SocioAdvisor, a marketing tool, that facilitates composition of a perfect unique selling propositions for your clients, Emotext that analyzes why your clients like your products, SocioModel that helps you maintain computer models in your software, and SocioCulture that helps you comprehend the culture of your clients.