Eau Claire, Wisconsin, could probably lay claim to being “The Indie Capital of the Midwest,” but trademarking that would be far too corporate a move for this independent-minded university town. Instead, Eau Claire, located at the confluence of the crystal clear Eau Claire and Chippewa Rivers, goes its own way and encourages everyone who visits to come along for the ride. This is where farm kids grow up to be artists and entrepreneurs. Where alternative is a positive. Where attitude is more important than age. Where hospitality is legit. Where originality is celebrated. In other words, indie.