Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PUREβ’ is a natural cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Completely free of all harmful toxins, 100% PUREβ’ is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. Natural, cruelty-free, and free of artificial colors, artificial fragrances, synthetic chemical preservatives and other toxins. Beauty, as pure as it is powerful. Truly, health food for your skin. πβ¨