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Really Big Deals: B1G2 Towel Event | JCPenney

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Meet Jamey Perry | JCPenney

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Hispanic Heritage Month | JCPenney

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Cultura is Strength | JCPenney

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Moments with Makeup - First Day | JCPenney

06:06

Moments with Makeup - Big Day | JCPenney

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Supporting Dr. Opal Lee | Behind The Scenes

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AAPI Month Beauty Favorites | JCPenney

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JCProm Behind the Scenes with Amberly Sara

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Amberly Prom

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Meet Johnny Wujek | Behind the Scenes Interview with the Designer of JCProm

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JCProm In The Know | Behind The Scenes

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LaDarius Campbell X Stylus Styling Showcase

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It's Time for a Holiday Skin Refresh: Dr. Dylan Greeney's Tips & Top Products for Glow | JCPenney

08:02

Perfume Tips Tailored to Your Unique Skin Chemistry | JCPenney

08:45

Winter Hair SOS: Scalp Care Secrets for Treating Dry Scalp | JCPenney

05:36

Conquer Dryness & Dullness with K-Beauty Winter Skincare Essentials | JCPenney

06:52

Winter Skincare with Snail Mucin: Unlock Your Skin’s Glow | JCPenney

10:41

Easy Hairstyles to Shine at Every Holiday Event! | JCPenney

06:09

Cologne's He'll Love: Unveiling the Ultimate Fragrance Guide for Men | JCPenney

08:22

Ultimate Holiday Glow: Night Luxe Makeup for Your Holiday Events | JCPenney

07:52

Avoid These Makeup Mistakes on New Year's Eve ft. Lanique | JCPenney

10:08

The SECRET to Healthy Hair for the Holidays | JCPenney

06:23

Holiday Gift Guide: Perfumes She'll Love | JCPenney

01:03

Make Your Holidays Count | JCPenney

04:16

Black Friday Gift Ideas for Beauty Lovers | JCPenney

07:11

What Your Perfume Says about You | JCPenney

02:52

Abbott Elementary Collection for JCPenney Behind the Scenes | JCPenney

06:24

How to Find a Fragrance for Your Personality | JCPenney

06:39

What does Vitamin C Do for Skin? Dermatologist Answers | JCPenney

10:26

Do Hair Growth Products Actually Work? Reviewing Popular Hair Growth Products | JCPenney

05:47

Why You Need Sunscreen in Winter & Beyond, Dermatologist Answers | JCPenney

07:37

Get Luscious Lips With Affordable Lipsticks, Lip Oils & More | JCPenney

06:53

Snail Mucin Benefits Explained by a Dermatologist | JCPenney

08:26

Easy Bronzer Hacks for a Radiant Complexion in the Fall | JCPenney

10:00

3 Last Minute Halloween Makeup Ideas | Jester Girl, Groovy Girl & Ghoulish Glam | JCPenney

02:29

How to Make Tater Tot Hotdish with thatmidwesternmom | JCPenney

10:45

Fragrance Layering Tips to Create Your Signature Scent | JCPenney

07:58

Hyaluronic Acid Explained by a Dermatologist | JCPenney

21:45

Groovy '70s Makeup Halloween Tutorial | GRWM for Halloween Pt. 2 | JCPenney Beauty

08:40

How to Use Hairspray for Every Hair Type and Texture | JCPenney

10:21

How to Create a Custom Skincare Routine with JCP Beauty Advisor | JCPenney

18:20

Pretty Mermaid Makeup Halloween Tutorial | GRWM for Halloween Pt.1 | JCPenney Beauty

08:52

3 Y2K Makeup Looks & Hairstyles That Are Still Trendy | JCPenney

09:23

Is Niacinamide Worth the Hype? Dermatologist Reviews Top Niacinamide Products | JCPenney

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Worthington & J.Ferrar x Jason Bolden: Innovative Fall Fashion for All | JCPenney

09:23

How to Make Your Homecoming Makeup Last All Night | JCPenney

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Make It Count | JCPenney

07:32

Essential Fall Skincare Advice from a Dermatologist | JCPenney

08:55

How to Use Claw Clips for Every Hair Type and Texture | JCPenney

11:15

How to Pick the Right Pimple Patch for Your Acne | JCPenney

08:04

What Are Lips Oils? Everything You Need to Know to Get Glossy, Hydrated Lips | JCPenney

09:06

What Does Red Light Therapy Do for the Skin? Benefits, Uses & More | JCPenney

11:55

UPGRADE Your Skincare Routine with Murad | Targeting Acne, Aging & More | JCPenney

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Why You NEED to Add Niacinamide to Your Skincare Routine, Q&A with a Dermatologist | JCPenney

08:40

4 Affordable Lip Oils to Hydrate Chapped Lips | JCPenney

12:44

How to Simplify Your Skincare & Beauty Routine for Back to School | JCPenney

10:35

HOTTEST Fall Hair Trends | Fall Hair Colors & Hairstyles to Refresh Your Look | JCPenney

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How to Prevent, Disguise, and Treat Dark Spots | Dark Spot Solutions | JCPenney Beauty

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GRWM for Back to School | Everyday Makeup Routine ft. Joy Green & Chazlyn Yvonne | JCPenney Beauty