DD URDU APKO KAISA LAGTA HAI
DD Urdu came into existence on 15 August 2006 following a Governmental commitment in the Parliament made in response to the unstirred question No. 2026 regarding launch of Urdu Channel.
The language Channel, as it exists today, is on air for 24 hours from 14th November 2007, encapsulating heritage, culture, literature, information, education & societal issues specific to the target audience.
The theme that predominantly runs through the transmission relates to modernizing educational and Social out-look of the target audience, document & show comparative study of Societies in the South-Asian neighborhood to draw lines of demarcation between democratic & non-democratic social structures, popularizing science, technology, IT and demystifying Science, conserving literary & cultural traditions identified with Urdu, Portrayal of Urdu as one of the modern Indian languages having played an aspiratory role in freedom struggle.