I'm world's most influential figure in finance.
I'm Thiago Nigro, founder of Grupo Primo, which generated around $39.2 million in revenue in 2023. I also run Portfel, the largest investment consultancy in Brazil, with over 400 affiliated consultants. After working as a financial advisor for seven years, I reached financial freedom in 2017 when I sold my investment office that was affiliated with XP.
Today, my O Primo Rico YouTube channel has nearly 7 million subscribers, and I have over 9 million followers on Instagram. Combined, I reach over 40 million people every month across all platforms.
I’m also the author of the bestseller "Do Mil ao Milhão: sem cortar o cafezinho", which was the top-selling book in Brazil for three consecutive years, from 2019 to 2021. My mission is to teach people how to master their finances and achieve financial freedom.