11:28
A look at SALES THEORY with Bob Moesta
13:35
Introduction to JOBS-TO-BE-DONE with Bob Moesta
02:38
'Working Together' by Bob Moesta
03:31
'Making Tradeoffs - The Five Skills' by Bob Moesta
03:48
'Prototyping to Learn - The Five Skills' by Bob Moesta
03:36
'Causal Structures - The Five Skills' by Bob Moesta
04:10
'Uncovering Demand - The Five Skills' by Bob Moesta
04:05
'Empathetic Perspective - The Five Skills' by Bob Moesta
02:31
‘Four Mentors’ by Bob Moesta
03:25
'The Five Skills' by Bob Moesta
02:08
'The Layers of Language' by Bob Moesta
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About
Bob Moesta is a Builder, Creator, Maker and Teacher.
Bob has been an innovator and building things for more than 40 years. He has worked with people like W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer. He is one of the principal architects of the Jobs-To-Be-Done theory. Bob has continued to develop, advance, and apply the innovation framework to everyday business challenges in a wide range of industries. He has dedicated his life to developing products and services that help people make progress in their life.
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