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Navigating the Marketing Environment: Understanding Micro, Macro, and PESTLE Analysis - Lecture 6

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Lecture Series: Marketing Research, Strategies and Effective Sampling Strategies - Lecture 5

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Lecture Series: Role of Marketing in Growth. Ansoff Growth Strategies - SWOT Analysis - Lecture 4

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Lecture Series: What is Service Culture? What are Characteristics of Services - Lecture 3

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Lecture Series: What is the Marketing Process Model? 5-Step Marketing Process - Lecture 2

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ResearchBeast Vlog Series - Traveling to Conference - Florida to Croatia - Part 2

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ResearchBeast Vlog Series - Traveling to Conference - Florida to Croatia - Part 1

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What is a Survey and How to Design It? Research Beast

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An Overview of Mediation and Moderation in Research? What is Mediation and Moderation? ResearchBeast

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Basic Explanation of Research Methodology. What is Research? Types of Research Methods? Sampling

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Robustness Tests in PLS Models - Nonlinear effects, Endogeneity, & Unobserved heterogeneity in PLS.

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Using YouTube for Academic Research: Practical Tips

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What is the difference between Synthesising and Critically Reviewing Literature? - Research Beast

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How to conduct Structural Equation Modeling (SEM) Using MPLUS: An Introduction - Part 1

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Sentiment Analysis using NVIVO – A Step by Step Guide – Research BeasT

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Ask the Editor - Interview with Prof. Mark Rosenbaum, Co Editor, Journal of Services Marketing

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Ask the Editor - Interview with Prof. Dimitrios Buhalis, Editor-in-Chief, Tourism Review

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ASk the Editor - Interview with Dr Cihan Cobanoglu, Journal of Hospitality and Tourism Technology

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PLS-SEM: An Introduction using WarpPLS

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Basics of Experimental Research Design

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Case Studies: The Ins and the Outs

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Moderated Mediation and Mediated Moderation: Using PROCESS

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What is Fuzzy Set Qualitative Comparative Analysis (fsqca) and necessary condition analysis (NCA)?