SOKI LONDON is the online persona of brand founder, Sophie King. Sophie’s fascination with the world of fragrance began when she would eagerly await her dad's return from overseas trips, often surprising her with a new perfume. After university, Sophie worked in an independent perfume shop where she started to understand the complexity of fragrance. After university she worked as a management consultant for ten years. Searching for a creative outlet, Sophie launched her YouTube perfume channel in 2015 to simplify the world of fragrance and share product reviews. She has since amassed a following of fellow fragrance lovers which has given her the confidence to create her first fragrance.
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