Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series and its new sister, Generative AI World, executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities, as well as "The AI Playbook: Mastering the Rare Art of Machine Learning Deployment." Ericβs interdisciplinary work bridges the stubborn tech/biz gap. At Columbia, he won the Distinguished Faculty award when teaching the graduate *computer science* courses in ML and AI. Later, he served as a *business school* professor at UVA Darden. Eric has appeared on numerous media channels, including Bloomberg, National Geographic, and NPR, and has published in Newsweek, HBR, SciAm blog, WaPo, WSJ, & more.