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About
Gooddot was born when a group of friends decided to come together for a common cause. They wanted to make the world a more humane place for animals.
Having witnessed the unbelievable cruelty involved in animal agriculture, they decided to create a solution that was good for all.
According to Gooddot, we believe that the main reason why most people eat meat is its taste. If a product could be created which not only tasted like meat but was an ethical, healthier, and environmentally sustainable alternative to animal meat, people would happily make the switch.
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