InContext Solutions is the global leader in scalable web-based virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment. Use of InContextâs ShopperMX⢠platform delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas in the VR store environmentâas opposed to doing so in physical storesâwhile reducing competitive visibility.